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Wednesday, April 27, 2005

Sara Lee's (SLE) Mission Statement

Mission and Principles

Sara Lee's mission is to feed, clothe and care for consumers and their families the world over.

We focus our efforts on building leadership brands in three global businesses: Food and Beverage, Branded Apparel and Household Products. Seeking to be innovative in everything we do, we follow four operating principles to create long-term shareholder value:

1. Drive profitable top-line growth by:

  • anticipating and meeting our consumers' needs;

  • partnering with our trade customers;

  • investing our cash flow behind internal opportunities and strategic acquisitions.

  • 2. Achieve the lowest possible costs by leveraging our skills, scale and technology, while striving for functional excellence in all business processes.

    3. Be an employer of choice for highly talented people, retaining and attracting world-class individuals through a philosophy of empowerment and a system of providing rewards commensurate with performance.

    4. Adhere to the highest standards of ethical business conduct, treating fairly, and with respect, all those we touch as a company.

    Source: Sara Lee
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