Gap's Mission Statement
At Gap Inc. we never stop moving. It takes thousands of passionate, dedicated and talented employees around the world to deliver the merchandise and shopping experience our customers expect and deserve. Here's a look at how we do it:
From color to concept, it all begins with inspiration — whether it's people-watching on the streets of Tokyo, a flash from a dream or a visit to a local art gallery. At Gap Inc.'s product development offices in New York City, designers, product managers and graphic artists create the look and feel for each season's merchandise.
Located around the globe, employees in Gap Inc.'s Sourcing and Logistics group, along with our buying agents, draw up production schedules and place orders with approved third-party factories in the more than 50 countries where our products are made. Learn more about Gap Inc.’s commitment to ethical sourcing practices.
Each brand has its own marketing team headquartered in the San Francisco Bay Area. Our in-house marketing teams create everything from hang-tags and in-store posters to billboards and TV commercials.
Third-party manufacturers ship merchandise to our state-of-the-art distribution centers, which sort and redistribute it to our stores. Strategically placed throughout the United States and in Canada, the United Kingdom and Japan, our distribution centers are the backbone of Gap Inc.'s worldwide operations.
Sales associates and other store personnel are trained to answer customers' questions about fabric, fit and fashion, and to help them select merchandise that's perfect for them.