General Mills' (GIS) Mission Statement
General Mills uses a values statement rather than a mission statement.
We reinforce our values everyday through our people, our brands, our innovation and our performance.
- Championship Brands ... building leading brands that our consumers trust around the world – making lives easier, healthier and more fun.
- Championship People ... diverse, talented, committed people – constantly learning and growing and contributing to our communities.
- Championship Innovation ... developing and implementing innovative ideas to build our brands and drive our business.
- Championship Performance ... delivering outstanding performance for our investors, our customers, our consumers and ourselves.
Tags: General Mills, GIS, Mission Statement, Mission Statements, Values, Values Statement