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Monday, October 31, 2005

General Mills' (GIS) Mission Statement

General Mills uses a values statement rather than a mission statement.

Our Values

We reinforce our values everyday through our people, our brands, our innovation and our performance.
  • Championship Brands ... building leading brands that our consumers trust around the world – making lives easier, healthier and more fun.

  • Championship People ... diverse, talented, committed people – constantly learning and growing and contributing to our communities.

  • Championship Innovation ... developing and implementing innovative ideas to build our brands and drive our business.

  • Championship Performance ... delivering outstanding performance for our investors, our customers, our consumers and ourselves.
Source: GeneralMills.com

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