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Tuesday, August 16, 2005

comScore's Mission Statement

comScore Mission

comScore’s mission is to leverage the power of the Internet to increase the effectiveness and efficiency of our clients’ sales and marketing efforts. We help our clients generate superior ROI by providing knowledge of customers, competitors and markets that aids in the design and execution of more powerful sales and marketing strategies.

We accomplish this by fundamentally providing unparalleled insight into consumer behavior, based on a continuously captured view of a representative cross-section of more than 2 million global Internet users – the largest consumer panel of its kind. comScore also provides the depth and breadth of information that professionals across a broad range of industries need to make smarter, faster, more effective business decisions. And, as the Internet becomes increasingly ubiquitous throughout consumers’ lives, the 360-degree view of online consumer behavior supplied by comScore data provides a uniquely accurate and reliable mirror of total consumer behavior -- both online and offline.

We fulfill clients’ core intelligence needs by providing the granular information required for effective market and competitive intelligence, media planning, segmentation analysis, market testing, and analysis of trading decisions. comScore’s databases also become an integral part of our clients’ ongoing marketing operations by delivering information that fuels a variety of marketing applications including customer relationship and campaign management systems, personalization engines, ad servers, and commerce engines.

Source: comScore.com

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