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Monday, July 04, 2005

Kraft Foods' (KFT) Mission Statement

Our Vision...
Helping People Around the World Eat and Live Better

Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't happen to be a business that sells food – it's what we're all about. Our vision is about meeting consumers' needs and making food an easier, healthier, more enjoyable part of life.

Our vision tells the world – our employees, customers, consumers and the communities where we make and sell our products – what we care about. It captures the importance of health and wellness, but it also embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the convenience of a microwave meal, the safety and value of our products and the services and solutions we provide.

Our Values...

Innovation – Satisfying real-life needs with unique ideas
Quality – Fulfilling a promise to deliver the best
Safety – Ensuring high standards in everything we make
Respect – Caring for people, communities and the environment
Integrity – Doing the right thing
Openness – Listening to the ideas of others and encouraging an open dialogue

These six values are what we stand for, the standard of conduct we hold ourselves to and our commitment to the people who work with us, invest in us, and purchase our products. They plainly communicate what the world can expect of Kraft and what we must expect of ourselves.

Source: Kraft.com

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