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Saturday, July 02, 2005

Panera Bread's (PNRA) Mission Statement

This is not listed as their mission statement but I think it is appropriate to call it one. I really like this one.

We are bakers of bread.
We are fresh from the oven.
We are a symbol of warmth and welcome.
We are a simple pleasure, honest and genuine.
We are a life story told over dinner.
We are a long lunch with an old friend.
We are your weekday morning ritual.
We are the soft doughy insides and the crunchy crust.
We are the kindest gesture of neighbors.

We are home. We are family. We are friends.

We are Panera.

Source: PaneraBread.com

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