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Wednesday, August 31, 2005

Boeing's (BA) Mission Statement



We will be a world-class leader in every aspect of our business — in
developing our team leadership skills at every level; in our
management performance; in the way we design, build and support
our products; and in our financial results.


We will always take the high road by practicing the highest ethical
standards and by honoring our commitments. We will take personal
responsibility for our actions and treat everyone fairly and with trust
and respect.


We will strive for continuous quality improvement in all that we do,
so that we will rank among the world’s premier industrial firms in
customer, employee and community satisfaction.

Customer satisfaction

Satisfied customers are essential to our success. We will achieve total
customer satisfaction by understanding what the customer wants and
delivering it flawlessly.

People working together

We recognize that our strength and our competitive advantage is —
and always will be — people. We will continually learn, and share
ideas and knowledge. We will encourage cooperative efforts at every
level and across all activities in our company.

A diverse and involved team

We value the skills, strengths and perspectives of our diverse team.
We will foster a participatory workplace that enables people to get
involved in making decisions about their work that advance our
common business objectives.

Good corporate citizenship

We will provide a safe workplace and protect the environment. We
will promote the health and well-being of Boeing people and their
families. We will work with our communities by volunteering and
financially supporting education and other worthy causes.

Enhancing shareholder value

Our business must produce a profit, and we must generate superior
returns on the assets entrusted to us by our shareholders. We will
ensure our success by satisfying our customers and increasing
shareholder value.

Core competencies
  • Detailed customer knowledge and focus
    We will seek to understand, anticipate and be responsive to our
    customers’ needs.

  • Large-scale systems integration
    We will continuously develop, advance and protect the technical
    excellence that allows us to integrate effectively the systems we
    design and produce.

  • Lean enterprise
    Our entire enterprise will be a lean operation, characterized by
    the efficient use of assets, high inventory turns, excellent supplier
    management, short cycle times, high quality and low transaction
  • Run healthy core businesses

  • Leverage strengths into new products and services

  • Open new frontiers

  • People working together as a global
    enterprise for aerospace leadership
Source: Boeing.com

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