American Express' (AXP) Mission Statement
American Express uses a values statement rather than a mission statement.
Since its founding in 1850, American Express has conducted business according to several guiding principles that over the years have become inextricably linked with the company’s brand, products, services and – perhaps most notably – its people. Generations before the phrase “company values” entered the corporate lexicon, American Express employees across the organization were demonstrating the same core principles upheld by the company today:
We develop relationships that make a positive difference in our customers’ lives.
We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
We uphold the highest standards of integrity in all of our actions.
We work together, across boundaries, to meet the needs of our customers and to help the company win.
Respect for People
We value our people, encourage their development and reward their performance.
We are good citizens in the communities in which we live and work.
A Will to Win
We exhibit a strong will to win in the marketplace and in every aspect of our business.
We are personally accountable for delivering on our commitments.
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