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Wednesday, November 16, 2005

Kellogg Company's (K) Mission Statement

Kellogg's utilizes a values statement rather than a mission statement. However, their values statement reads like a mission statement.

We Act With Integrity And Show Respect
  • Demonstrate a commitment to integrity and ethics

  • Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas

  • Speak positively and supportively about team members when apart

  • Listen to others for understanding

  • Assume positive intent

We Are All Accountable
  • Accept personal accountability for our own actions and results

  • Focus on finding solutions and achieving results, rather than making excuses or placing blame

  • Actively engage in discussions and support decisions once they are made

  • Involve others in decisions and plans that affect them

  • Keep promises and commitments made to others

  • Personally commit to the success and well being of teammates

  • Improve safety and health for employees, and embrace the belief that all injuries are preventable

We Are Passionate About Our Business, Our Brands And Our Food
  • Show pride in our brands and heritage

  • Promote a positive, energizing, optimistic and fun environment

  • Serve our customers and delight our consumers through the quality of our products and services

  • Promote and implement creative and innovative ideas and solutions

  • Aggressively promote and protect our reputation

We Have The Humility And Hunger To Learn
  • Display openness and curiosity to learn from anyone, anywhere

  • Solicit and provide honest feedback without regard to position

  • Personally commit to continuous improvement and are willing to change

  • Admit our mistakes and learn from them

  • Never underestimate our competition

We Strive For Simplicity
  • Stop processes, procedures and activities that slow us down or do not add value

  • Work across organizational boundaries/levels and break down internal barriers

  • Deal with people and issues directly and avoid hidden agendas

  • Prize results over form

We Love Success
  • Achieve results and celebrate when we do

  • Help people to be their best by providing coaching and feedback

  • Work with others as a team to accomplish results and win

  • Have a “can-do” attitude and drive to get the job done

  • Make people feel valued and appreciated

  • Make the tough calls
Source: Kelloggs.com

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