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Tuesday, June 28, 2005

Make Your Mission Simple

One of my favorite commercials is a Verizon Wireless commercial from several years ago with the guy in the black trench coat. In this particular commercial he is getting dressed for the day. He's talking about this new Verizon product and how great it is. He finishes getting dressed and reaches into a closet full of black trench coats, puts his coat on, and as he is heading out the door as he finishes up explaining the new product he says:

"... and it's my job to tell the world about it."

I mean, how much more simple can it be?

1. Know your product/servce
2. Tell the world about it

Pretty awesome mission if you ask me.

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