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Wednesday, July 06, 2005

Tribune Company's (TRB) Mission Statement


Build businesses that inform and entertain our customers in the ways, places and at the times they want.


Strong values have been part of Tribune since the company's founding in 1847. These are the eight fundamental principles that guide our actions every day:

Citizenship - Giving back to the communities in which we do business, as a company and as individuals, through philanthropy and civic involvement.

Customer Satisfaction - Building lasting and rewarding relationships with our customers through responsiveness, efficiency and quality.

Diversity - Valuing differences in ideas, people and cultures, and ensuring that our products and employees reflect the demographics of the communities we serve.

Employee Involvement - Improving performance by tapping the knowledge, imagination and energy of people throughout the organization.

Financial Strength - Creating long-term value for shareholders, customers and employees through effective growth strategies and efficient operations.

Innovation - Adding value for customers with creative new products and services, and being flexible in how we approach our work.

Integrity - Earning the trust of our customers by applying high ethical standards to our business operations and journalism every day.

Teamwork - Achieving our goals through sharing ideas and resources, focusing on the needs of customers and not organizational boundaries.

Source: Tribune.com

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