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Wednesday, October 26, 2005

American Express' (AXP) Mission Statement

American Express uses a values statement rather than a mission statement.

Our Values

Since its founding in 1850, American Express has conducted business according to several guiding principles that over the years have become inextricably linked with the company’s brand, products, services and – perhaps most notably – its people. Generations before the phrase “company values” entered the corporate lexicon, American Express employees across the organization were demonstrating the same core principles upheld by the company today:

Customer Commitment

We develop relationships that make a positive difference in our customers’ lives.

Quality

We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.

Integrity

We uphold the highest standards of integrity in all of our actions.

Teamwork

We work together, across boundaries, to meet the needs of our customers and to help the company win.

Respect for People

We value our people, encourage their development and reward their performance.

Good Citizenship

We are good citizens in the communities in which we live and work.

A Will to Win

We exhibit a strong will to win in the marketplace and in every aspect of our business.

Personal Accountability

We are personally accountable for delivering on our commitments.

Source: AmericanExpress.com

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