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Wednesday, November 09, 2005

Nestle USA's Mission Statement

Nestlé USA utilizes core values rather than the traditional mission statement.

Core Values

Nestlé USA's core values are the principles we want to characterize our culture.

People

People from all diverse backgrounds are our most important asset and the source of our competitive advantage. We operate in teams where we expect and reward responsible risk taking.

Quality

We are dedicated to continuous improvement in the food safety and quality of every product we make and in every activity we perform.

Brands

Our strong brands ensure the continuity of our growth and profitability. Their support is every associate's responsibility.

Consumers

Our reason for being is to understand, anticipate and best fulfill our consumers' needs.

Customers

We appreciate and support the critical role our customers play in getting our brands to the consumer while working closely together to achieve mutual value.

Performance

Exceed total Company High Performance Targets (HPT's) for RIG, Organic Growth and EBITA.

Source: NestléUSA.com

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