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Saturday, April 30, 2005

Ken Blanchard Companies' Mission Statement

Our Vision and Values

From your most simple request for self-knowledge to complete organizational change, we are structured to help you achieve individual and organizational excellence.

Our Mission

To unleash the potential and power of people and organizations for the common good

Our Vision

To be the number one advocate in the world for human worth in organizations

Our Principles

  • To make a difference

  • To create opportunities for people we care about

  • To have fun

  • Our Values

    Ethical Behavior, Relationships, Success, and Learning

    Source: Ken Blanchard Companies
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    Sears' Mission Statement

    Sears' Mission

    To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers.

    Sears' Vision

    To be the preferred and most trusted resource for the products and services that enhance home and family life.

    Sears' Core Values

    We must
    · earn our customers' trust and business every day;
    · act with integrity in everything we do;
    · treat everyone fairly and value diversity;
    · be accountable for our actions; and
    · win as a team.

    Source: Sears
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    Thursday, April 28, 2005

    Southwest Airlines' (LUV) Mission Statement

    The Mission of Southwest Airlines

    The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

    To Our Employees

    We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

    -January 1988

    Source: Southwest.com
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    Wednesday, April 27, 2005

    IBM's (IBM) Mission Statement

    At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics.

    We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.

    Source: IBM
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    Sara Lee's (SLE) Mission Statement

    Mission and Principles

    Sara Lee's mission is to feed, clothe and care for consumers and their families the world over.

    We focus our efforts on building leadership brands in three global businesses: Food and Beverage, Branded Apparel and Household Products. Seeking to be innovative in everything we do, we follow four operating principles to create long-term shareholder value:

    1. Drive profitable top-line growth by:

  • anticipating and meeting our consumers' needs;

  • partnering with our trade customers;

  • investing our cash flow behind internal opportunities and strategic acquisitions.

  • 2. Achieve the lowest possible costs by leveraging our skills, scale and technology, while striving for functional excellence in all business processes.

    3. Be an employer of choice for highly talented people, retaining and attracting world-class individuals through a philosophy of empowerment and a system of providing rewards commensurate with performance.

    4. Adhere to the highest standards of ethical business conduct, treating fairly, and with respect, all those we touch as a company.

    Source: Sara Lee
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    Ford's (F) Mission Statement

    Our Vision

    To become the world's leading consumer company for automotive products and services.

    Our Mission

    We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

    We anticipate consumer need and deliver outstanding products and services that improve people's lives.

    Our Values

    Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit.

    We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our people are paramount.

    We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society.

    We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders.

    Source: Ford Motor Co.
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    Exxon Mobil's (XOM) Mission Statement

    Although it is called "Guiding Principles" on their website, this will serve as their mission statement

    Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. These unwavering expectations provide the foundation for our commitments to those with whom we interact:


    We are committed to enhancing the long-term value of the investment dollars entrusted to us by our shareholders. By running the business profitably and responsibly we expect our shareholders to be rewarded with superior returns. This commitment drives the management of our company.


    Success depends on our ability to consistently satisfy ever-changing customer preferences. We pledge to be innovative and responsive, while offering high quality products and services at competitive prices.


    The exceptional quality of our workforce is a valuable competitive edge. To build on this advantage we will strive to hire and retain the most qualified people available and maximize their opportunities for success through training and development. We are committed to maintaining a safe work environment enriched by diversity and characterized by open communication, trust, and fair treatment.


    We pledge to be a good corporate citizen in all the places we operate worldwide. We will maintain the highest ethical standards, obey all applicable laws and regulations, and respect local and national cultures. Above all other objectives, we are dedicated to running safe and environmentally responsible operations.

    To be successful, ExxonMobil must be at the leading edge of competition in every aspect of our business. This requires that the Corporation's substantial resources - financial, operational, technological, and human - be employed wisely and evaluated regularly.

    While we maintain flexibility to adapt to changing conditions, the nature of our business requires a focused, long-term approach. We will consistently strive to improve efficiency and productivity through learning, sharing and implementing best practices. We will be disciplined and selective in evaluating the range of capital investment opportunities available to us. We will seek to develop proprietary technologies that provide a competitive edge.

    We will achieve our goals by flawlessly executing our business plans and by strictly adhering to these guiding principles along with our more comprehensive Standards of Business Conduct.

    Source: Exxon Mobil
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    Tuesday, April 26, 2005

    Valero's (VLO) Mission Statement

    Valero is a premier refining and marketing company that leads in shareholder value growth through innovative, efficient upgrading of low-cost feedstocks into high-value, high-quality products.

    The company is committed to:

  • The safety of our employees and our operations as a core business value.

  • Producing environmentally clean products in environmentally clean facilities.

  • Aggressively pursuing growth opportunities, both domestically and internationally.

  • Continued development of all employees, our number-one asset.

  • Providing a challenging, rewarding environment that facilitates creative thinking, teamwork and open communications.

  • Customer satisfaction by providing reliable and responsive products and services.

  • Ensuring a positive retail experience for consumers by focusing on convenience, value and quality service.

  • Taking a leadership role in our communities by providing company support and encouraging employee involvement.

  • Source: Valero
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    Dow Jones' (DJ) Mission & Values Statements


    Publish the world's most vital business and financial news and information - in any form, time or place - to create the greatest value for our customers, employees and shareholders and for the benefit of free people and free markets. Also publish high-quality community newspapers.


    A commitment to, and justifiable pride in, the quality of our publications and services and the value they provide to customers.

    A commitment to uncompromising journalistic and business integrity.

    A strong sense of journalistic and business independence, taking pride in charting our own course rather than following the pack.

    A clear focus on content as our core competency and on business as our primary market.

    A strong sense of loyalty to our publications and services, based on a conviction that they serve a genuine public interest.

    A belief in civility and collegiality in our Dow Jones workplace, recognizing the importance of all of our employees to our success.

    A conviction at Dow Jones that by pursuing all of these values we can best build value for shareholders.

    Source: Dow Jones
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    Monday, April 25, 2005

    Yahoo's (YHOO) Mission Statement & Values

    Yahoo's Mission

    Our mission is to be the most essential global Internet service for consumers and businesses. How we pursue that mission is influenced by a set of core values - the standards that guide interactions with fellow Yahoos, the principles that direct how we service our customers, the ideals that drive what we do and how we do it. Many of our values were put into practice by two guys in a trailer some time ago; others reflect ambitions as our company grows. All of them are what we strive to achieve every day.

    Yahoo's Values


    We are committed to winning with integrity. We know leadership is hard won and should never be taken for granted. We aspire to flawless execution and don't take shortcuts on quality. We seek the best talent and promote its development. We are flexible and learn from our mistakes.


    We thrive on creativity and ingenuity. We seek the innovations and ideas that can change the world. We anticipate market trends and move quickly to embrace them. We are not afraid to take informed, responsible risk.

    Customer Fixation:

    We respect our customers above all else and never forget that they come to us by choice. We share a personal responsibility to maintain our customers' loyalty and trust. We listen and respond to our customers and seek to exceed their expectations.


    We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.


    We share an infectious sense of mission to make an impact on society and empower consumers in ways never before possible. We are committed to serving both the Internet community and our own communities.


    We believe humor is essential to success. We applaud irreverence and don't take ourselves too seriously. We celebrate achievement. We yodel.

    Source: Yahoo
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    E*Trade's (ET) Mission Statement

    Mission Statement:

    To create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services and supported by an operating culture based on the highest levels of teamwork, efficiency and integrity.

    Source: E*Trade

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    Thursday, April 21, 2005

    Charles Schwab's (SCH) Mission Statement

    More than 30 years ago, Charles R. Schwab founded this firm with a clear mission: to empower individual investors to take control of their financial lives, free from the high costs and conflicts of traditional brokerage firms. His vision - to provide the most useful and ethical financial services in the world - continues to guide or values-driven approach to growth, client service, community involvement and employee development.

    Source: Schwab.com

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    Saturday, April 16, 2005

    Restoration Hardware's Mission Statement

    This is the closest I could get to a mission statement for Restoration Hardware. If you ever get the chance, check out one of their stores.

    At Restoration Hardware, you'll explore an exceptionally well merchandised world of high quality textiles, furniture, lighting, bathware, hardware and amusements. These are products of lasting value, classic design and imbued all with a brand that speaks to superb taste and a free spirited individuality.

    In everything we do, our philosophy is simple: We want to surround ourselves with what we love. We want to inspire laughter as well as thought. This is more than our way of finding and selling products; it's a way of life we highly recommend.

    Source: RestorationHardware.com

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    Tuesday, April 05, 2005

    Crown Financial Ministries' Mission Statement

    Crown's Mission:

    Equipping people worldwide to learn, apply, and teach God's financial principles so that they may know Christ more intimately, be free to serve Him, and help fund the Great Commission.

    Source: Crown's Website

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    Monday, April 04, 2005

    Harvey Mackay's Company's Mission Statement

    "To be in business forever."


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    Tyco's (TYC) Mission Statement

    Mission & Goals

    Tyco Mission: Why We Exist and the Essence of Our Business

    We will increase the value of our company and our global portfolio of diversified brands by exceeding customers' expectations and achieving market leadership and operating excellence in every segment of our company.

    Tyco Goals: What We Seek to Achieve


    Adhere to the highest standards of corporate governance by establishing processes and practices that promote and ensure integrity, compliance, and accountability.


    Fully understand and exceed our customers' needs, wants and preferences and provide greater value to our customers than our competition.


    Attract and retain, at every level of the company, people who represent the highest standards of excellence and integrity.

    Operating Excellence:

    Implement initiatives across our business segments to achieve best-in-class operating practices and leverage company-wide opportunities, utilizing six sigma measurements.

    Financial Results/Liquidity:

    Consistently achieve outstanding performance in revenues, earnings, cash flow and all other key financial metrics. Establish a capital structure that meets both long- and short-term needs.

    Source: Tyco.com

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