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Wednesday, August 31, 2005

Boeing's (BA) Mission Statement



We will be a world-class leader in every aspect of our business — in
developing our team leadership skills at every level; in our
management performance; in the way we design, build and support
our products; and in our financial results.


We will always take the high road by practicing the highest ethical
standards and by honoring our commitments. We will take personal
responsibility for our actions and treat everyone fairly and with trust
and respect.


We will strive for continuous quality improvement in all that we do,
so that we will rank among the world’s premier industrial firms in
customer, employee and community satisfaction.

Customer satisfaction

Satisfied customers are essential to our success. We will achieve total
customer satisfaction by understanding what the customer wants and
delivering it flawlessly.

People working together

We recognize that our strength and our competitive advantage is —
and always will be — people. We will continually learn, and share
ideas and knowledge. We will encourage cooperative efforts at every
level and across all activities in our company.

A diverse and involved team

We value the skills, strengths and perspectives of our diverse team.
We will foster a participatory workplace that enables people to get
involved in making decisions about their work that advance our
common business objectives.

Good corporate citizenship

We will provide a safe workplace and protect the environment. We
will promote the health and well-being of Boeing people and their
families. We will work with our communities by volunteering and
financially supporting education and other worthy causes.

Enhancing shareholder value

Our business must produce a profit, and we must generate superior
returns on the assets entrusted to us by our shareholders. We will
ensure our success by satisfying our customers and increasing
shareholder value.

Core competencies
  • Detailed customer knowledge and focus
    We will seek to understand, anticipate and be responsive to our
    customers’ needs.

  • Large-scale systems integration
    We will continuously develop, advance and protect the technical
    excellence that allows us to integrate effectively the systems we
    design and produce.

  • Lean enterprise
    Our entire enterprise will be a lean operation, characterized by
    the efficient use of assets, high inventory turns, excellent supplier
    management, short cycle times, high quality and low transaction
  • Run healthy core businesses

  • Leverage strengths into new products and services

  • Open new frontiers

  • People working together as a global
    enterprise for aerospace leadership
Source: Boeing.com

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Sunday, August 21, 2005

Wild Oat's Mission Statement

wild oats mission

Our Mission

Wild Oats was founded on the vision of enhancing the lives of our customers and our people with products and education that support health and wellbeing.

Wild Oats is committed to providing the highest quality, organic and natural food, health and wellness products in vibrant stores with people who are friendly, eager to serve and ready to educate.

At Wild Oats, we sell food that remembers its roots.™

Source: WildOats.com

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Tuesday, August 16, 2005

comScore's Mission Statement

comScore Mission

comScore’s mission is to leverage the power of the Internet to increase the effectiveness and efficiency of our clients’ sales and marketing efforts. We help our clients generate superior ROI by providing knowledge of customers, competitors and markets that aids in the design and execution of more powerful sales and marketing strategies.

We accomplish this by fundamentally providing unparalleled insight into consumer behavior, based on a continuously captured view of a representative cross-section of more than 2 million global Internet users – the largest consumer panel of its kind. comScore also provides the depth and breadth of information that professionals across a broad range of industries need to make smarter, faster, more effective business decisions. And, as the Internet becomes increasingly ubiquitous throughout consumers’ lives, the 360-degree view of online consumer behavior supplied by comScore data provides a uniquely accurate and reliable mirror of total consumer behavior -- both online and offline.

We fulfill clients’ core intelligence needs by providing the granular information required for effective market and competitive intelligence, media planning, segmentation analysis, market testing, and analysis of trading decisions. comScore’s databases also become an integral part of our clients’ ongoing marketing operations by delivering information that fuels a variety of marketing applications including customer relationship and campaign management systems, personalization engines, ad servers, and commerce engines.

Source: comScore.com

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Monday, August 08, 2005

Whole Foods Market's (WFMI) Mission Statement

This is one of the more unique "mission statements" I have run across. I have yet to visit a Whole Foods Market, but reading this makes me want to give them a try. Maybe other grocery chains should pay attention.

Declaration of Interdependence

Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.

Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.

Our ability to instill a clear sense of interdependence among our various stakeholders (the people who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust.

We Sell the Highest Quality Natural and Organic Products Available

We appreciate and celebrate that great food and cooking improves the lives of all of our stakeholders. Breaking bread with others, eating healthfully and eating well-these are some of the great joys of our lives.

Our goal is to sell the highest quality products that also offer high value for our customers. High value is a product of high quality at a competitive price. Our product quality goals focus on ingredients, freshness, taste, nutritive value, safety and/or appearance. While we have very high standards for product quality, we believe that it is important to be inclusive and open minded, and not overly restrictive or dogmatic.

We Satisfy and Delight Our Customers

Our customers are the most important stakeholder in our business. Therefore, we go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for whole foods. We guarantee our customers 100% product satisfaction or their money will be refunded.

Outstanding customer service is a result of both our Team Members skill and enthusiasm in serving our customers and their in-depth knowledge and excitement about the products we sell. We nurture a quality business relationship with our customers by daily demonstrating our customer service beliefs:
  • Customers are the lifeblood of our business and we are interdependent on each other.

  • Customers are the primary motivation for our work — they are not an interruption of our work.

  • Customers are people who bring us their wants and desires and our primary objective is to satisfy them as best we can-they are not people to argue or match wits with.

  • Customers are fellow human beings with feelings and emotions like our own; they are equals to be treated with courtesy and respect at all times.
We continually experiment and innovate in order to raise our retail standards. We create store environments that are inviting, fun, unique, informal, comfortable, attractive, nurturing and educational. We want our stores to become community meeting places where our customers come to join their friends and to make new ones. Our stores are "inclusive." Everyone is welcome, regardless of race, gender, sexual orientation, age, beliefs, or personal appearance. We value diversity—whole foods are for everyone.

We Support Team Member Excellence and Happiness

Our success is also dependent upon the collective energy and intelligence of all our Team Members. In addition to receiving fair wages and benefits, belief in the value of our work and finding fulfillment from our jobs is a key reason we are part of Whole Foods Market. Therefore, we design and promote safe work environments where motivated Team Members can flourish and reach their highest potential. And no matter how long a person has worked or plans to work with us, each and every Team Member is a valued contributor.

There are many Team Members in our company who "work behind the scenes" to produce product, distribute product and generally support our retail Team Members and customers. Although they are not as visible as our retail Team Members, they are integral to the success of our business.

Achieving unity of vision about the future of our company, and building trust between Team Members is a goal of Whole Foods Market. At the same time diversity and individual differences are recognized and honored. We aim to cultivate a strong sense of community and dedication to the company. We also realize how important leisure time, family, and community involvement outside of work is for a rich, meaningful and balanced life. We must remember that we are not "Whole Life Market."

We strive to build positive and healthy relationships among Team Members. "Us versus them" thinking has no place in our company. We believe that the best way to do this is to encourage participation and involvement at all levels of our business. Some of the ways we do this are:
  • Self directed Teams that meet regularly to discuss issues, solve problems and appreciate each other's contributions.

  • Increased communication through Team Member Forums and Advisory Groups, and open book, open door, and open people practices.

  • Labor gainsharing and other Team Member incentive programs.

  • Team Member Stock Options and Stock Purchase Plan.

  • Commitment to make our jobs more fun by combining work and play and through friendly competition to improve our stores.

  • Continuous learning opportunities about company values, food, nutrition and job skills.

  • Equal opportunity for employment, with promotion mostly from within the company.
We Create Wealth Through Profits and Growth

We earn profits every day through voluntary exchange with our customers. We know that profits are essential to create capital for growth, job security and overall financial success. Profits are the "savings" every business needs in order to change and evolve to meet the future. They are the "seed corn" for next year's crop. We are the stewards of our shareholder's investments and we are committed to increasing long term shareholder value.

As a publicly traded company, Whole Foods Market intends to grow. We will grow at such a pace that our quality of work environment, Team Member productivity and excellence, customer satisfaction, and financial health continue to prosper.

There is a community of self interest among all of our stakeholders. We share together in our collective vision for the company. To that end we have a salary cap that limits the maximum cash compensation (wages plus profit incentive bonuses) paid to any Team Member in the calendar year to 14 times the company-wide annual average salary of all full-time Team Members.

We Support Our Communities and Encourage Local Involvement

Our business is intimately tied to the neighborhood and larger community that we serve and in which we live. The unique character of our stores is a direct reflection of the customers who shop with us. Without their support, both financial and philosophical, Whole Foods Market would not be in business. Our interdependence at times goes beyond our mutual interest in quality food, and where appropriate, we will respond.

  • We donate 5% of our after-tax profits to not-for-profit organizations.

  • We have a program that financially supports Team Members for doing voluntary community service.
We Promote Environmental Stewardship

We see the necessity of active environmental stewardship so that the earth continues to flourish for generations to come. We seek to balance our needs with the needs of the rest of the planet through the following actions:

  • Supporting sustainable agriculture. We are committed to greater production of organically and biodynamically grown foods in order to reduce pesticide use and promote soil conservation.

  • Reducing waste and consumption of non-renewable resources. We promote and participate in recycling programs in our communities. We are committed to re-usable packaging, reduced packaging, and water and energy conservation.

  • Encouraging environmentally sound cleaning and store maintenance programs.
Our Business Associates

We are not a fully self-sustaining ecosystem. There are hundreds of other businesses that we depend on to assist us in creating an outstanding retail shopping experience for our customers. We view our trade partners as allies in serving our stakeholders. We treat them with respect, fairness and integrity, and expect the same in return.

Balance and Integration

Satisfying all of our stakeholders and achieving our standards is our goal. One of the most important responsibilities of Whole Foods Market's leadership is to make sure the interests, desires and needs of our various stakeholders are kept in balance. We recognize that this is a dynamic process. It requires participation and communication by all of our stakeholders. It requires listening compassionately, thinking carefully and acting with integrity. Any conflicts must be mediated and win-win solutions found. Creating and nurturing this community of stakeholders is critical to the long-term success of our company.

Final Thoughts

Our Vision Statement reflects the hopes and intentions of many people. We do not believe it always accurately portrays the way things currently are at Whole Foods Market so much as the way we would like things to be. It is our dissatisfaction with the current reality, when compared with what is possible, that spurs us toward excellence and toward creating a better person, company, and world. When Whole Foods Market fails to measure up to its stated Vision, as it inevitably will at times, we should not despair. Rather let us take up the challenge together to bring our reality closer to our vision. The future we will experience tomorrow is created one step at a time today.

The Declaration of Interdependence was created originally in 1985 by 60 Team Members who volunteered their time. It has been updated in 1988, 1992 and 1997.


Core Values

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. Many people feel Whole Foods is an exciting company of which to be a part and a very special place to work. These core values are the primary reasons for this feeling, and they transcend our size and our growth rate. By maintaining these core values, regardless of how large a company Whole Foods becomes, we can preserve what has always been special about our company. These core values are the soul of our company.

Selling the Highest Quality Natural and Organic Products Available

Passion For Food

We appreciate and celebrate the difference natural and organic products can make in the quality of one's life.

Quality Standards

We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry. We are buying agents for our customers and not the selling agents for the manufacturers.

Satisfying and Delighting Our Customers

Our Customers

They are our most important stakeholders in our business and the lifeblood of our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.

Extraordinary Customer Service

We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Whole Foods to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair.


We can generate greater appreciation and loyalty from all of our stakeholders by educating them about natural and organic foods, health, nutrition and the environment.

Meaningful Value

We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers.

Retail Innovation

We value retail experiments. Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.

Inviting Store Environments

We create store environments that are inviting and fun, and reflect the communities they serve. We want our stores to become community meeting places where our customers meet their friends and make new ones.

Team Member Happiness and Excellence

Empowering Work Environments

Our success is dependent upon the collective energy and intelligence of our all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential. We appreciate effort and reward results.


We take responsibility for our own success and failures. We celebrate success and see failures as opportunities for growth. We recognize that we are responsible for our own happiness and success.

Self-Directed Teams

The fundamental work unit of the company is the self- directed Team. Teams meet regularly to discuss issues, solve problems and appreciate each others' contributions. Every Team Member belongs to a Team.

Open & Timely Information

We believe knowledge is power and we support our Team Members' right to access information that impacts their jobs. Our books are open to our Team Members, including our annual individual compensation report. We also recognize everyone's right to be listened to and heard regardless of their point of view.

Incremental Progress

Our company continually improves through unleashing the collective creativity and intelligence of all of our Team Members. We recognize that everyone has a contribution to make. We keep getting better at what we do.

Shared Fate

We recognize there is a community of interest among all of our stakeholders. There are no entitlements; we share together in our collective fate. To that end we have a salary cap that limits the compensation (wages plus profit incentive bonuses) of any Team Member to fourteen times the average total compensation of all full-time Team Members in the company.

Creating Wealth Through Profits & Growth


We are stewards of our shareholders' investments and we take that responsibility very seriously. We are committed to increasing long term shareholder value.


We earn our profits everyday through voluntary exchange with our customers. We recognize that profits are essential to creating capital for growth, prosperity, opportunity, job satisfaction and job security.

Caring About Our Communities & Our Environment

Sustainable Agriculture

We support organic farmers, growers and the environment through our commitment to sustainable agriculture and by expanding the market for organic products.

Wise Environmental Practices

We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.

Community Citizenship

We recognize our responsibility to be active participants in our local communities. We give a minimum of 5% of our profits every year to a wide variety of community and non-profit organizations. In addition, we pay our Team Members to give of their time to community and service organizations.

Integrity In All Business Dealings

Our trade partners are our allies in serving our stakeholders. We treat them with respect, fairness and integrity at all times and expect the same in return.

Source: WholeFoods.com

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Sunday, August 07, 2005

Rohm & Haas' (ROH) Mission Statement


We are a premier specialty materials company with an excellent reputation among our customers, our suppliers and our communities.

We are a responsible company that operates at the highest levels of integrity and ethics. The people who work for us are among the most qualified and loyal in the industry.

We measure our progress by how well we perform in the eyes of five key stakeholder groups, each of whom have a strong voice in determining our success - the customer, the employee, the owner, the community, and the process.

Source: RohmHaas.com

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Wyeth's (WYE) Mission Statement


We bring to the world pharmaceutical and health care products that improve lives and deliver outstanding value to our customers and shareholders.


Our vision is to lead the way to a healthier world. By carrying out this vision at every level of our organization, we will be recognized by our employees, customers and shareholders as the best pharmaceutical company in the world, resulting in value for all.

We will achieve this by being accountable for:

  • Leading the world in innovation through pharmaceutical, biotech and vaccine technologies

  • Making trust, quality, integrity and excellence hallmarks of the way we do business

  • Attracting, developing and motivating our people

  • Continually growing and improving our business

  • Demonstrating efficiency in how we use resources and make decisions


We are committed to excellence — in the results we achieve and in how we achieve them:
  • Do our jobs right every time

  • Focus on what’s important

  • Raise the bar and deliver continuous process improvement

  • Innovate and execute flawlessly

We do what is right for our customers, our communities, our shareholders, and ourselves:
  • Operate ethically

  • Take responsibility for our actions

  • Follow through on commitments

  • Communicate in an honest and authentic manner

  • Respect confidentiality
Respect for People

We promote a diverse culture and commitment to mutually respect our employees, our customers and our communities:
  • Treat others with dignity and respect

  • Embrace and encourage new ideas

  • Cultivate individual talents

  • Celebrate achievments

  • Foster an environment of trust

  • Encourage open and honest dialogue

  • Embrace diversity to drive business results

We value people at every level who lead by example, take pride in what they do, and inspire others:
  • Model our Values

  • Perform our jobs with passion and conviction

  • Bring out the best in people

  • Anticipate, plan and embrace change

  • Demonstrate personal initiative

  • Promote innovative thinking

  • Develop talent

  • Make the most of our resources

  • Improve processes to drive cost efficiencies

  • Take personal ownership for results
Collaboration — “Teamwork”

We value teamwork — working together to achieve common goals is the foundation of our success:
  • Be flexible and responsive

  • Think and work across boundaries

  • Share knowledge and information freely

  • Seek input and listen

  • Take personal ownership for collaborating with others
Source: Wyeth.com

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Xlinx's (XLNX) Mission Statement

This is Xlinx's CREATIVE Values. Notice how "creative" they are with the letter "v."

Employees drive the success of Xilinx by consistently putting into action the company’s values: customer focus, respect, excellence, accountability, teamwork, integrity, very open communication, and enjoying work.

In addition, Xilinx strives to create an environment that fosters innovation at all levels of the company, from its engineering labs to the shipping dock.

Customer Focused

We exist only because our customers are satisfied and want to do business with us . . . and we never forget it!


We value all people, treating them with dignity at all times.


We strive for "Best in Class" in everything we do.


We do what we say we will do and expect the same from others.


We believe that cooperative action produces superior results.


We are honest with ourselves, each other, our customers, our partners and our shareholders.

"Very" Open Communication

We share information, ask for feedback, acknowledge good work, and encourage diverse ideas.

Enjoying Our Work

We work hard, are rewarded for it, and maintain a good sense of perspective, humor and enthusiasm.

Source: Xlinx.com

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Xerox's (XRX) Mission Statement

Xerox Mission Statement

Our strategic intent is to help people find better ways to do great work -- by constantly leading in document technologies, products and services that improve our customers' work processes and business results.

Xerox Values

Since our inception, we have operated under the guidance of six core values:
  • We succeed through satisfied customers.

  • We deliver quality and excellence in all we do.

  • We require premium return on assets.

  • We use technology to develop market leadership.

  • We value our employees.

  • We behave responsibly as a corporate citizen.
Source: Xerox.com

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Meredith Corporation's (MDP) Mission Statement

Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine. Since then, the company has grown to employ more than 3,300 people throughout the country, with corporate headquarters located in Des Moines, Iowa.

Mission Statement

We are Meredith Corporation, a publicly held media and marketing company founded upon service to our customers and committed to building value for our shareholders. Our cornerstone is knowledge of the home and family market. From that, we have built businesses that serve well-defined readers and viewers, deliver the messages of advertisers, and extend our brand franchises and expertise to related markets. Our products and services distinguish themselves on the basis of quality, customer service, and value that can be trusted.


  • Our primary focus is success over the long term.

  • Our stockholders, who have demonstrated faith in our company, deserve a superior return on their investments through market appreciation and dividends.

  • Our loyal customers are the company’s lifeblood. We are dedicated to building enduring relationships with them and to understanding and meeting their needs with high-quality, high-value products, and with service beyond their expectations.

  • Our employees are the company’s most important resource. We expect integrity, creativity, courage, initiative, teamwork, respect and individual judgment. We favor an entrepreneurial style. We value and reward excellent achievement.

  • We believe good citizenship requires concern for the communities in which we operate. We encourage corporate and employee participation.

  • We treasure the good reputation of our company, its products, its services, and its people. Our reputation matters to us in everything we do.

As we build our businesses for the future, the company is focused on three key strategies:
  • We will further develop our fundamental commitment to publishing - the essential element of our home-and-family focus.

  • We will further develop our fundamental commitment to broadcasting - an essential element of our growth strategy.

  • We will produce additional revenues and profit by integrating and leveraging the assets of our core businesses across multiple platforms.
Source: Meredith.com

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Wednesday, August 03, 2005

Qwest Communications' (Q) Mission Statement

Qwest Vision

Qwest is the premier provider of full-service communications for people at work, at home or on the move. Qwest’s competency reaches across America, drawing on the Spirit of Service at the heart of our heritage as we effectively steward our shareowners’ investments and provide outstanding service to the customers we serve. As our dedicated professionals move and manage information, we do so ethically and with integrity, providing superior value and advanced products and services, assuming only those tasks we can do exceedingly well.

Qwest Values And Ethics

The following values guide our decisions, both corporate and individual, as we transform Qwest into a premier telecommunications provider that delivers exceptional service to customers, creates pride among our employees, delivers value to our shareowners and earns high regard from all our many constituents.

Customers Come First

No matter what aspects of our business may change, this remains constant. We demonstrate the value we place on our relationships with customers by listening to their needs, considering their requests as opportunities and striving to deliver precisely what they want and need. We measure our success against customer expectations and define that success as our ability to win our customers ’ loyalty and their business.

Our Team Is United

We succeed as a team, challenging and helping one another to develop our skills, to excel at achieving our objectives and to realize our highest potential. We value diversity and treat fellow Qwest team members with respect and trust. We welcome change and growth, expeditiously improving our processes and focusing on results as we practice impeccable integrity, maintain the highest ethical standards and strive for unparalleled quality.

We Will Grow Profitably

Qwest is committed to financial excellence, which we achieve through the pursuit of profitability and sustained growth. We focus our energy and intellect on wisely stewarding our resources, enhancing our productivity and effectively meeting customer needs. By doing so, we achieve the outstanding financial performance that rewards our employees, our communities and our shareowners.

Source: Qwest.com

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Snap-On's (SNA) Mission Statement

Mission Statement:

Snap-on's mission is to delight our customers - professional tool and equipment users worldwide - by creating innovative, productivity-enhancing products, services and solutions.

Source: Snap-on.com

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Supervalu's (SVU) Mission Statement

Mission Statement

Our mission at SUPERVALU always will be to serve our customers better than anyone else could serve them. We will provide our customers with value through our products and services, committing ourselves to providing the quality, variety and convenience they expect.

Our success requires us to trust in our employees, respect their individual contributions and make a commitment to their continued development. This environment will allow us to attract the best people and provide opportunities through which they can achieve personal and professional satisfaction.

Our commitment is to support the communities in which our employees and customers live and work. We will use our time and resources to preserve our role as a partner, neighbor and friend.

Our responsibility to our investors is clear - continuous profit growth while ensuring our future success. SUPERVALU will prosper through a balance of innovation and good business decisions that enhances our operations and creates superior value for our customers.

By pursuing these goals, SUPERVALU will continue to build on our foundation as a world-class retailer and distributor that values long-standing ties with its constituents, and conducts its business with integrity and ethics. We will continue to foster strong relationships with the diverse people and organizations with whom we work. Through open communication with our customers, employees, communities and shareholders, we will adapt to changing times while holding true to the fundamentals that support both our growth and stability.

We shall pursue our mission with a passion for what we do and a focus on priorities that will truly make a difference in our future.

Source: SuperValu.com

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Tuesday, August 02, 2005

Tenet Healthcare's (TCH) Mission Statement

Our Mission

Tenet's name and logo reflect its core business philosophy - the importance of shared values between partners in providing a full spectrum of quality, cost-efficient health care.

Our Vision

Tenet will distinguish itself as a leader in redefining health care delivery and will be recognized for the passion of its people and partners in providing quality, innovative care to the patients it serves in each community.

Source: TenetHealthcare.com

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Sysco's (SYY) Mission Statement

SYSCO's Mission - Helping Our Customers Succeed

It's the foundation of the decisions and actions taken by our employees on a daily basis.

Attention to detail, going the extra mile and simply being available for any need enhances the level of service each customer receives, and ultimately benefits customers in their daily endeavors to satisfy their patrons.

We are committed to our customers' success and to helping them achieve their goals. Maintaining outstanding service has become even more important as consumers embrace quality dining experiences as they enjoy meals away from home. Our responsibility is not taken lightly - our customers' success is vital to our success.

Source: Sysco.com

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Monday, August 01, 2005

Sanborn & Associates' Mission Statement

Sanborn & Associates is a consulting firm run by Mark Sanborn, author of The Fred Factor. Their mission is simple:

to make a difference to the difference makers

His company has the following values:


1. Godliness: We honor God in all we do.

2. Excellence: We hold ourselves to the highest standards and create a superior experience for our clients.

3. Integrity: Integrity and reputation are our most important asset. Doing the right thing is more important than doing the profitable thing.

4. Relationships: The quality of our business is determined by the quality of our relationships.

5. Life-giving: We deliver presentations, products and services that are life-giving.

6. Value: Our presentations and products are of the highest quality and we will seek to profitably add value at every opportunity.

7. Focus: We know and focus on our mvp (most valuable and profitable) activities.

8. Strategic Orientation: We make decisions based on our mission, values and goals to best utilize our time, energy and expertise.

9. Innovation: We are innovative, not just emulative and known for our leading edge products and practices.

10. Fun: We remember to enjoy the journey. We take what we do very seriously, but we don't take ourselves too seriously. (If we're not having fun, we're not doing it right.)

Source: MarkSanborn.com

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