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Thursday, June 30, 2005

Avnet's (AVT) Mission Statement

Our Vision

In line with the company's vision statement, Avnet will deliver the highest value to our customers, suppliers, employees and shareholders as the premier technology marketing, distribution and services company, globally. The 21st century is sure to bring more innovation, new services and newer technology, thus new products and services to sell. Avnet will continue to shape and lead the markets in which it chooses to compete.

Our Brand

A brand is more than a phrase, more than a product or service, more than a relationship.

It is a unique, compelling and credible promise that drives positive customer, supplier, investor and employee attitudes, beliefs and behavior and builds a dominant mind-share position.
A tagline is part of that brand, the phrase that a reader instantly associates with a company's products or services.

At Avnet, we enable our customers' and suppliers' success by saving them money or helping them grow faster, both of which increase their profits. And, from the electronic components that feed the supply chain, to the subsystem building blocks that reduce time to market, to the value-added mid-range computing products space, we are a market leader at the center of the technology industry, serving not only traditional customers and suppliers, but original equipment manufacturers, contract manufacturers and others, as well.

Core Values

Our core values in order of importance.


We demonstrate honesty, respect for others and trustworthiness in all we do.


We continuously seek to improve each customer's experience by listening and striving to exceed our commitments.


We each take personal responsibility for our commitments, actions and results.


We work together to accelerate Avnet's success.


We adapt to and create change in pursuit of our success.

Source: Avnet.com

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Archer Daniels Midland's (ADM) Mission Statement

ADM Mission: To unlock the potential of nature to improve the quality of life.

The implementation of our mission statement is evident in virtually every area of Archer Daniels Midland Company. Our agricultural products, from grain and food ingredients to animal feeds and supplements, are processed to actualize their greatest nutritional and economic potential.

We create products that help satisfy global nutrition needs, such as low-cost quality protein isolates. ADM ethanol production reduces emissions as well as reliance on petroleum-based fuels. ADM also makes the food we all enjoy more available and affordable, enhancing the quality of life.

ADM Mission

To unlock the potential of nature to improve the quality of life.

What We Believe

Our most valuable assets are our people and our customers.

Responsible corporate governance delivers value for our shareholders.

Agriculture is the key to sustainable global growth.

In an innovative, entrepreneurial environment that empowers great ideas.

In the creativity to see, the freedom to develop and the capacity to act.

In profound respect for our environment.

In integrity and responsiveness in all our interactions.

Source: ADMWorld.com

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Heinz's (HNZ) Mission Statement

Heinz has a vision statement rather than a mission statement.


Our VISION, quite simply, is to be "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE." Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. We are well on our way to realizing this Vision but there is more we must do to fully achieve it.


Our vision will be supported by our VALUES, which define to the world and ourselves who we are and what we stand for. Heinz has a proud tradition of Pure Foods, Quality and Good Stewardship. To help you better understand these values, we are building on the articulation crafted by Heinz Europe, which has successfully incorporated these and other important values under the acronym of PREMIER.


Passion . . . to be passionate about winning and about our brands, products and people, thereby delivering superior value to our shareholders.

Risk Tolerance . . . to create a culture where entrepreneurship and prudent risk taking are encouraged and rewarded.

Excellence . . . to be the best in quality and in everything we do.

Motivation . . . to celebrate success, recognizing and rewarding the achievements of individuals and teams.

Innovation . . . to innovate in everything, from products to processes.

Empowerment . . . to empower our talented people to take the initiative and to do what's right.

Respect . . . to act with integrity and respect towards all.

Source: Heinz.com

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Blogger Mission Statements - No. 2

Adam at Sophistpundit has this mission:

What is Sophistpundit?

Sophistpundit is one of the many blogs that sprung up around the time of the 2004 elections in the United States, because its author found that blogging helped him to keep his facts straight more than anything else.

Sophist” is a tribute to the Greek Sophists; hated by Plato and considered therefore to have lost the debate of history. It is the belief of this author that their perspective was far more democratic than Plato’s elitism as well as the elitism of those he has inspired throughout history. A great deal of the writing on Sophistpundit will be dedicated to the principles of democracy, its theory and the nations that put those principles into practice.

Pundit” is a tribute to Glenn Reynolds, a.k.a. the Instapundit, a.k.a. the blogfather. While Instapundit isn’t the model for Sophistpundit, the latter’s author has learned a lot from the blogfather’s style.

So what is Sophistpundit? What does it offer to set it apart from the vast sea of blogs out there?

Sophistpundit presents a perspective. The author has watched, with millions of others, as blogging has democratized the way information is exchanged, and democratization has become something of a passion for him. He wants to see the principles of democracy applied not only at the national level, but at the state and local level, and in the courts, as well as in every day conversation. This means respecting and trying to understand all other points of view, while pursuing the advancement of your own through honest and open discussion.

Sophistpundit is an extension of its author. Like its author, it has its quirks—it can go from rapid-fire blogging one week to relatively slow blogging the next. It can go from a series of posts that serve only to link its readers elsewhere to long dissertations on matters of ideology. And if a short story or a poem pop in every now or then, the author asks for your patience—sometimes he simply needs to indulge his creative juices.

Sophistpundit can provide news and information that you might not find elsewhere—but using Sophistpundit as your main source of information is highly discouraged. Using it in conjunction with multiple other sources, however, could be to your benefit.

Sophistpundit is what you take away from it—as a fellow philosopher, writer, citizen, or human being. All perspectives are welcome here, and the author strongly encourages disagreement.

Source: Sophistpundit

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Wednesday, June 29, 2005

Chevron's (CVX) Mission Statement


At the heart of The Chevron Way is our vision …to be the global energy company most admired for its people, partnership and performance.

Our Vision Means

Providing energy products and services that are vital to society's quality of life

Being known as people with superior capabilities and commitment, both as individuals and as an organization

Thinking and behaving globally, and valuing the positive influence this has on our company

Being the partner of choice because we best exemplify collaboration

Delivering world-class performance

Earning the admiration of all our stakeholders—investors, customers, host governments, local communities and our employees—not only for the goals we achieve but how we achieve them


Our Company's foundation is built on our Values, which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. We respect the law, support universal human rights, protect the environment, and benefit the communities where we work.

Integrity. We are honest with others and ourselves. We meet the highest ethical standards in all business dealings. We do what we say we will do.

Trust. We trust, respect and support each other, and we strive to earn the trust of our colleagues and partners.

Diversity. We learn from and respect the cultures in which we work. We value and demonstrate respect for the uniqueness of individuals and the varied perspectives and talents they provide. We have an inclusive work environment and actively embrace a diversity of people, ideas, talents and experiences.

Partnership. We have an unwavering commitment to being a good partner, focused on building productive, collaborative, trusting and beneficial relationships with governments, other companies, our customers, our communities and each other.

High Performance. We are committed to excellence in everything we do, and we strive to continually improve. We are passionate about achieving results that exceed expectations- our own and those of others.

Responsibility. We take responsibility—as individuals and as teams—for our work and our actions, and we are recognized for doing so. We welcome scrutiny, and we hold ourselves accountable.

Growth. We embrace change and encourage innovation. We seek out and pursue smart, challenging opportunities that contribute to personal and business growth.

Source: Chevron.com

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Nuveen's (JNC) Mission Statement

Our Mission

At Nuveen Investments, we believe in conservative investing. Our purpose is to help people grow and preserve their wealth for a single reason: To secure their goals — Today and Tomorrow. To help financial advisors and clients succeed, we follow three guiding principles:

Investment Discipline

Our approach to investing begins with a perspective both broad and deep. We combine time-tested investment specialization, extensive industry knowledge and active risk management to seek investment opportunities that we believe will be promising over time. We strive to integrate the best thinking and resources as we pursue balanced diversification for individual and institutional investors.

Service Excellence

We add value to the investing process through expert research, personalized service and comprehensive wealth management solutions. Our organization excels: through our one-to-one relationships with advisors and their clients and our client-centered service approach.

Continuous Innovation

Our products are developed purposefully: to give advisors and investors choice and flexibility in creating quality investment portfolios that match each client’s financial goals and risk tolerance. Through product innovation, we strive to offer advisors and their clients investment solutions that help provide an optimal return on their investments over time.

Together, these principles — investment discipline, service excellence, and continuous innovation — help us provide SMARTER WAYS TO BE CONSERVATIVE.

Source: Nuveen.com

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Tuesday, June 28, 2005

Blogger Mission Statements - No. 1

This mission statement came to me from Jim at the WatchfulInvestor blog. His mission is as follows:

"Bringing you the underreported, the underappreciated,
and the overlooked news from the markets."

Thanks, Jim, for your contribution.

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Make Your Mission Simple

One of my favorite commercials is a Verizon Wireless commercial from several years ago with the guy in the black trench coat. In this particular commercial he is getting dressed for the day. He's talking about this new Verizon product and how great it is. He finishes getting dressed and reaches into a closet full of black trench coats, puts his coat on, and as he is heading out the door as he finishes up explaining the new product he says:

"... and it's my job to tell the world about it."

I mean, how much more simple can it be?

1. Know your product/servce
2. Tell the world about it

Pretty awesome mission if you ask me.

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Mcgraw-Hill's (MHP) Mission Statement

Our mission is to provide essential information and insight that help individuals, markets and societies perform to their potential.

We achieve growth by...


Being essential to markets - influencing, transforming and expanding them.

Strategic Intent

Focusing on content, services and being a solutions provider.

Balanced Portfolio

Providing leadership in the diverse markets we serve.

Financial Performance

Generating consistent revenue and profit growth.

Shareholder Return

Providing a superior return to our shareholders in the form of increasing dividends and share appreciation.

Source: McGraw-Hill.com

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Avery Dennison's (AVY) Mission Statement

Listed as "Vision and Values."

To be the world leader in products, services and solutions that enable and transform the way consumers and businesses gather, manage, distribute and communicate information.


Communicate openly and honestly and build relationships based on trust, respect and caring.


Satisfy our customers every time.


Work together effectively to achieve our goals, while encouraging individual contribution and responsibility.


Nurture and support creativity and the development of new ideas, products and processes.


Improve our performance continuously and strive to be the best in everything we do.


Conduct our business as responsible members of the communities in which we operate.

Source: AveryDennison.com

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Lexmark's (LXK) Mission Statement

For some companies, mission statements are reserved for annual reports, but Lexmark has infused its culture with the aspirational principles that guide our business operations. Our Vision Statement and Values were drafted by employees, embraced by the board of directors, and promulgated by senior management. They are prominently posted in Lexmark offices around the globe so that employees, customers and partners are reminded daily of Lexmark's operating philosophy.


We, the employees, are Lexmark - a dynamic, global information technology company.

We have a vision: Customers For Life. To earn our customers' loyalty, we must listen to them, anticipate their needs and act to create value in their eyes.

We want to be known for reliability, flexibility, responsiveness, innovative products and services, and exemplary citizenship. Growth, longevity and financial success will naturally follow.

We will make this happen in an enriching environment of trust, cooperation and mutual respect.

Lexmark Values

The values below are the fundamental beliefs every Lexmark employee should follow. They are the foundation of our vision. We, as Lexmark employees, will try to always act in a manner consistent with these values, and will be open to give and receive advice to make our behavior consistent with them.

Customer Commitment
Customers are key - they should be the focus of everything we do. All our work should be carried out with them in mind, whether they are internal or external customers. Customer satisfaction is the top priority of every employee and the purpose of every job. Cost-effective, ongoing achievement of customer satisfaction is the foundation of our business.

Employee Satisfaction
Our people are our future. We must strive to attain maximum employee contribution by valuing our individual differences, helping employees to fully utilize their talents and be their best, and fulfilling employee needs wherever possible.

Corporate Wealth
We have accepted a responsibility to be effective stewards of all our shareholders' resources. Through our performance, everyone will be properly rewarded for their investment in Lexmark.

Corporate Citizenship
We are responsible to the communities in which we live and work, the environment, and to the world community as well.

Mutual Respect
Mutual respect is the recognition of the equal worth of each individual, with full utilization of our diverse backgrounds, interests and strengths. Actions we take on behalf of Lexmark must maintain the dignity of the individual. Likewise, every employee has the responsibility to contribute to and protect Lexmark's assets, including its image and financial returns.

Integrity means being honest, being fair, standing up for what you believe, and doing what you say you will do.

Long-term Perspective
A long-term perspective is important to our success. As a daily priority, we will make decisions to invest long term while managing short-term demands.

Excellence is the performance of every task in a superior manner. We take pride in doing this through accepting ownership, exceeding customer expectations and striving for continuous improvement in everything we do - including our thinking, our daily work, and every product and service.

Source: Lexmark.com

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Monday, June 27, 2005

James Madison University's Mission Statement

Short, sweet and to the point.

We are committed to preparing students to be educated and
enlightened citizens who will lead productive and meaningful lives.

Source: James Madison University

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Johnson Controls' (JCI) Mission Statement

Our Creed

We believe in the free enterprise system. We shall consistently treat our customers, employees, shareholders, suppliers and the community with honesty, dignity, fairness and respect. We will conduct our business with the highest ethical standards.

Our Mission

Continually exceed our customers' increasing expectations.

What We Value

Integrity: Honesty and fairness are essential to the way we do business and how we interact with people. We are a company that keeps its promises. We do what we say we will do, and we will conduct ourselves in accordance with our code of ethics.

Customer Satisfaction: Customer satisfaction is the source of employee, shareholder, supplier and community benefits. We will exceed customer expectations through continuous improvement in quality, service, productivity and time compression.

Our Employees: The diversity and involvement of our people is the foundation of our strength. We are committed to their fair and effective selection, development, motivation and recognition. We will provide employees with the tools, training and support to achieve excellence in customer satisfaction.

Improvement and Innovation: We seek improvement and innovation in every element of our business.

Safety and the Environment: Our products, services and workplaces reflect our belief that what is good for the environment and the safety and health of all people is good for Johnson Controls.


Customer Satisfaction: We will exceed customer expectations through continuous improvement in quality, service, productivity and time compression.

Technology: We will apply world-class technology to our products, processes and services.

Growth: We will seek growth by building upon our existing businesses.

Market Leadership: We will only operate in markets where we are, or have the opportunity to become, the recognized leader.

Shareholder Value: We will exceed the after-tax median return on shareholders' equity of the Standard & Poor's Industrials.

Source: JohnsonControls.com

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HCA's (HCA) Mission Statement


Above all else, we are committed to the care and
improvement of human life.

In recognition of this commitment, we strive to deliver
high quality, cost effective healthcare
in the communities we serve.

In pursuit of our mission, we believe the following value
statements are essential and timeless.

We recognize and affirm the unique and intrinsic worth
of each individual.

We treat all those we serve with compassion
and kindness.

We act with absolute honesty, integrity and fairness in
the way we conduct our business and the way
we live our lives.

We trust our colleagues as valuable members of our
healthcare team and pledge to treat one another with
loyalty, respect and dignity.

Source: HCAHealthcare.com

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Occidental Petroleum's (OXY) Mission

This is actually called Oxy's Vision


Clean, efficient and reliable energy supplies are critical to the growth and development of the global economy. In the United States and other industrialized nations, energy is often taken for granted, but cheap, reliable energy is what fuels economic vitality and makes possible our high-tech world, our modern lifestyles and our convenient transportation options. In developing nations, energy is a critical driver of sustained economic expansion that brings more jobs, better health care, improved educational opportunities, and higher living standards overall. As the world's demands grow, so does the need for additional energy resources.

Occidental Petroleum Corporation has the expertise and experience to find and develop new sources of oil and natural gas today to fuel tomorrow's economic growth - without compromising our strong commitment to protecting the environment, promoting our high standards of social responsibility and safeguarding the health and safety of employees and neighbors.

Source: Oxy.com

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Saturday, June 25, 2005

Albertson's (ABS) Mission Statement


Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.

Albertsons has jumped on the fast track…to become the supermarket and drug store powerhouse of the 21st century. We are a team of more than 200,000 high-energy associates who work in distribution centers, corporate and division offices and in over 2,300 stores across America.

And to achieve our vision of being the world’s number one food and drug retailer, we found it imperative to harness the energy and enthusiasm of our associates. In other words, we needed an action plan, a mission, to make sure we’re all pulling in the same direction.

Our mission is possible only with the right team on board. We hire associates based on how well they fit Albertsons core values. We select only top-notch vendors that share our values.


Albertsons is a unified team of energized associates obsessed with creating the world’s number one food and drug retailer in the areas of market value, scale, profitability, customer service and associate satisfaction.

Energized Associates

Albertsons knows where it wants to go…to the top. Our vision begins with our associates. And quite literally, Albertsons is its associates…energized, motivated -- all working towards the same goal.

Some Might Call It an Obsession

Everything we do will point us in the direction of creating the world's number one food and drug retailer. Everything we do will point us in the direction of creating the world's number one food and drug retailer. Everything we do will point us in the direction of creating the world's number one food and drug retailer. (See, we told you it was an obsession…)

Measuring Success

How will we know we’re number one? By outpacing the competition in five key areas:

  • Market value
  • Size
  • Profitability
  • Customer service
  • Associate satisfaction
Our vision is clear. What's critical is the plan that will turn our vision into a reality.


Supporting a vision and mission this big in today’s tough retail market takes real financial and competitive muscle. The five strategic imperatives provide the power and discipline we need to transform Albertsons into the world’s number one food and drug retailer.

Trim the Fat
Imperative #1: Aggressive cost and process control

Invest in the Best
Imperative #2: Maximize return on invested capital

Customers First
Imperative #3: Customer-focused approach to growth

Set the Curve
Imperative #4: Company-wide focus on technology

Energize Us
Imperative #5: Energized associates


Our core values define who we are as a company and are another key part of our mission. They are a permanent part of our culture. They are hard-wired into our DNA.

At Albertsons, our core values don’t tell us what to do. They tell us how. They help us remember what’s important.

With an unyielding commitment to integrity, quality & compliance we will:

1. Drive and passionately implement the spirit of customer first, second to none…every day…in all we do.

2. Embrace a strong commitment to community citizenship…sharing our time and our resources with those in need.

3. See change as an opportunity for growth and renewal…not as a threat.

4. Demonstrate a bias for action and speed to establish and sustain competitive advantage.

5. Foster a mindset of continuous improvement in every process, person and product…creating a culture that values the ideas of every associate…relentlessly searches out and transfers best practices…believing that there is an infinite capacity to improve everything we do.

6. Create an uplifting atmosphere for associates…by practicing positive leadership each day…understanding that an organization’s attitude always determines its altitude.

7. Build a strong commitment to diversity…constantly striving to build an associate population at every level that mirrors our customer base, while also developing formats and products that meet the diverse needs of our society.

8. Establish an uplifting environment of recognition and reward…both in the wallet and the heart.

9. Show a clear intolerance for bureaucracy…insisting on excellence in execution…and accountability for delivering results.

10. Partner with and reward vendors who assist us in creating compelling offers for consumers and maximizing returns for shareowners.

Source: Albertsons.com

Compare this with Kroger's Mission Statement

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Johnson & Johnson's (JNJ) Mission Statement

J&J doesn't have a "mission statement." Instead, they have a credo.

At Johnson & Johnson there is no mission statement that hangs on the wall. Instead, for more than 60 years, a simple, one-page document – Our Credo – has guided our actions in fulfilling our responsibilities to our customers, our employees, the community and our stockholders. Our worldwide Family of Companies shares this value system in 36 languages spreading across Africa, Asia/Pacific, Eastern Europe, Europe, Latin America, Middle East and North America. The English version of the Credo is below, or you may choose to view it in another language by selecting a country from the box on the right. You can also learn more about the history of Our Credo and its development.

Our Credo

We believe our first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products and services.
In meeting their needs everything we do must be of high quality.
We must constantly strive to reduce our costs
in order to maintain reasonable prices.
Customers' orders must be serviced promptly and accurately.
Our suppliers and distributors must have an opportunity
to make a fair profit.

We are responsible to our employees,
the men and women who work with us throughout the world.
Everyone must be considered as an individual.
We must respect their dignity and recognize their merit.
They must have a sense of security in their jobs.
Compensation must be fair and adequate,
and working conditions clean, orderly and safe.
We must be mindful of ways to help our employees fulfill
their family responsibilities.
Employees must feel free to make suggestions and complaints.
There must be equal opportunity for employment, development
and advancement for those qualified.
We must provide competent management,
and their actions must be just and ethical.

We are responsible to the communities in which we live and work
and to the world community as well.
We must be good citizens – support good works and charities
and bear our fair share of taxes.
We must encourage civic improvements and better health and education.
We must maintain in good order
the property we are privileged to use,
protecting the environment and natural resources.

Our final responsibility is to our stockholders.
Business must make a sound profit.
We must experiment with new ideas.
Research must be carried on, innovative programs developed
and mistakes paid for.
New equipment must be purchased, new facilities provided
and new products launched.
Reserves must be created to provide for adverse times.
When we operate according to these principles,
the stockholders should realize a fair return.

Source: JnJ.com

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Thursday, June 23, 2005

Merck's (MRK) Mission Statement

Merck & Co., Inc. is a global research-driven pharmaceutical company dedicated to putting patients first. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines in over 20 therapeutic categories. The company also devotes extensive efforts to increase access to medicines through far-reaching programs that not only donate Merck medicines but help deliver them to the people who need them. Merck also publishes unbiased health information as a not-for-profit service. For more information, visit www.merck.com.


The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return.


1. Our business is preserving and improving human life. All of our actions must be measured by our success in achieving this goal. We value, above all, our ability to serve everyone who can benefit from the appropriate use of our products and services, thereby providing lasting consumer satisfaction.

2. We are committed to the highest standards of ethics and integrity. We are responsible to our customers, to Merck employees and their families, to the environments we inhabit, and to the societies we serve worldwide. In discharging our responsibilities, we do not take professional or ethical shortcuts. Our interactions with all segments of society must reflect the high standards we profess.

3. We are dedicated to the highest level of scientific excellence and commit our research to improving human and animal health and the quality of life. We strive to identify the most critical needs of consumers and customers, and we devote our resources to meeting those needs.

4. We expect profits, but only from work that satisfies customer needs and benefits humanity. Our ability to meet our responsibilities depends on maintaining a financial position that invites investment in leading-edge research and that makes possible effective delivery of research results.

5. We recognize that the ability to excel -- to most competitively meet society's and customers' needs -- depends on the integrity, knowledge, imagination, skill, diversity and teamwork of our employees, and we value these qualities most highly. To this end, we strive to create an environment of mutual respect, encouragement and teamwork -- an environment that rewards commitment and performance and is responsive to the needs of our employees and their families.

Source: Merck.com

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Barnes & Noble's (BKS) Mission Statement

Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.

As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations.

Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service.

Source: Barnes & Noble

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Walgreens' (WAG) Mission Statement

The Walgreens Creed

We believe in the goods we merchandise, in ourselves and in our ability to render satisfaction.

We believe that honest goods can be sold to honest people by honest methods.

We believe in working, not waiting; in laughing, not weeping; in boosting, not knocking; and in the pleasure of selling our products.

We believe that we can get what we go after, and that we are not down and out until we have lost faith in ourselves.

We believe in today and the work we are doing, in tomorrow and the work we hope to do, and in the sure reward the future holds.

Source: Walgreens.com

We believe in courtesy, in kindness, in generosity, in cheer, in friendship, and in honest competition.

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FranklinCovey's Mission Statement Builder for Teens

FranklinCovey has a Mission Statement Builder for Teens. I have not gone through the process since I'm 35-years old!

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Jesus, CEO Foundation's Mission Statement

Laurie Beth Jones is author and founder of the Jesus, CEO Foundation. This is the foundation's mission statement.

Mission & Vision Statement of the Jesus, CEO Foundation

The Mission of the Jesus CEO Foundation is to produce products and programs that inspire divine connection. Our mission is to promote massive positive impact in the seven pillars of society. These are:
  • Business

  • Churches

  • Health Care

  • Education

  • Mass Media

  • Government and global leaders

  • The Disenfranchised, (most particularly prisoners, the poor, and the elderly.)
Members of the Jesus CEO Foundation embrace and support compassionate Christianity, which emphasizes relationship over religion. We refuse to be divided by doctrinal differences, and respect each individual's unique connection to God, which may or may not yet be fully realized.

We believe unequivocally that Jesus is who he said he was, and that the only group he said we need fear are those whose hearts are filled with self-righteousness. Our single abiding principle is to love God with all our heart and mind and soul and strength, and our neighbors as ourselves. We pray, know and believe that through our work millions will experience the glory of God, and in so doing become more fully alive.

Source: JesusCEO.com

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Wednesday, June 22, 2005

Dow Chemical's (DOW) Mission Statement


To constantly improve what is essential to human progress by mastering science and technology.

The Mission Statement can be broken into three components:

Constantly Improve - This concept is bedrock to Dow’s culture and has been since H.H. Dow first said, "If you can’t do it better, why do it?" It underscores our drive to become an ever better and bigger company.

Essential to Human Progress - The products we make find their way into products that provide people the world over with improved lifestyles. All of us at Dow must understand and take pride in this. We must also use this concept to further connect Dow with the external markets we serve. When we think in terms of the markets we serve, we become more outside-in focused and we can better seek growth opportunities.

Mastering Science and Technology - We must put our science and technology to work to create solutions for our customers and for society.


Our mission will be accomplished by living according to values that speak to the economic, social, and environmental responsibilities of business and society.

Integrity - We believe our promise is our most vital product – our word is our bond. The relationships that are critical to our success depend entirely on maintaining the highest ethical and moral standards around the world. As a vital measure of integrity, we will ensure the health and safety of our communities, and protect the environment in all we do.

Respect for People - We believe in the inherent worth of people and will honor our relationships with those who let us be part of this world:

We, the employees of Dow, are the engine of value creation; our imagination, determination, and dedication are essential to growth. We will work to celebrate and reward the unique backgrounds, viewpoints, skills, and talents of everyone at Dow. Respect for people is measured by how we treat each other, by the contributions that flow from our diversity, by the productivity of our relationships, and by a job well done, no matter what the job.

Our communities are our neighbors; their acceptance of us is vital to our ability to operate.

Our customers are our partners in creating value; their loyalty is our greatest reward.

Our shareholders are the beneficiaries of our success; their on-going commitment to us is based on returning to them superior profits over time.

Our respect for people also extends to the consumers whose lives we touch. We will strive to answer people's most vital needs: for food, water, shelter, transportation, communication, health and medicine.

Unity - We are one company, one team. We believe that succeeding as one enterprise is as important as succeeding independently. Balancing empowerment and interdependence makes us strong.

As one company, Dow's impact on the world is far greater than the impact of any one of its parts. We will work together, building relationships to create ever-greater value for the customers and consumers we serve.

Outside-in Focus - We believe that growth comes from looking at opportunity through the eyes of customers and all those we serve. Taking an "outside-in" view ensures that our efforts are always relevant and that our unique talents are applied to "real world" opportunities.

We will see through the eyes of those whose lives we affect, identifying unmet needs and producing innovative and lasting solutions. We will bring to this task all of our experience and knowledge as the unique individuals we are.

Agility - At Dow, we believe our future depends on speed and flexibility – mental, emotional and physical. Responding resourcefully to society's fast-changing needs is the only road to success. We will meet the forces of change with power and grace. We will make course corrections that demonstrate flexibility as well as courage, and that highlight our ability to keep ourselves aligned with a world in motion.

Innovation - We believe that meaningful, productive change – solving problems – only comes by looking at challenges and opportunities from new angles and exercising our curiosity.
In the name of innovation, we will make science a way of living. We will not only master the science of the physical world, but the science of the mind and heart. Our job is to unlock answers that make a fundamental difference to people's lives. We will use technology to help lead society forward. We will conceive, design, engineer, and execute solutions that remove barriers to human potential and productivity.

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Tuesday, June 21, 2005

Pfizer's (PFE) Mission Statement

Our Mission

We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.

Our Purpose

We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products.

To achieve our Purpose and Mission, we affirm our values of Integrity, Respect for People, Customer Focus, Community, Innovation, Teamwork, Performance, Leadership, and Quality.


We demand of ourselves and others the highest ethical standards, and our products and processes will be of the highest quality.

Respect for People

We recognize that people are the cornerstone of Pfizer's success, we value our diversity as a source of strength, and we are proud of Pfizer's history of treating people with respect and dignity.

Customer Focus

We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.


We play an active role in making every country and community in which we operate a better place to live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business.


Innovation is the key to improving health and sustaining Pfizer's growth and profitability.


We know that to be a successful company we must work together, frequently transcending organizational and geographical boundaries to meet the changing needs of our customers.


We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.


We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. Leaders are those who step forward to achieve difficult goals, envisioning what needs to happen and motivating others.


Since 1849, the Pfizer name has been synonymous with the trust and reliability inherent in the word Quality. Quality is ingrained in the work of our colleagues and all our Values. We are dedicated to the delivery of quality healthcare around the world. Our business practices and processes are designed to achieve quality results that exceed the expectations of patients, customers, colleagues, investors, business partners and regulators. We have a relentless passion for Quality in everything we do.

Source: Pfizer.com

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Monday, June 20, 2005

Proctor & Gamble's (PG) Mission Statement


We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.


P&G is its people and the values by which we live.

We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

  • We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.

  • We have a clear vision of where we are going.

  • We focus our resources to achieve leadership objectives and strategies.

  • We develop the capability to deliver our strategies and eliminate organizational barriers.

  • We accept personal accountability to meet our business needs, improve our systems, and help others improve their effectiveness.

  • We all act like owners, treating the Company's assets as our own and behaving with the Company's long-term success in mind.

  • We always try to do the right thing.

  • We are honest and straightforward with each other.

  • We operate within the letter and spirit of the law.

  • We uphold the values and principles of P&G in every action and decision.

  • We are data-based and intellectually honest in advocating proposals, including recognizing risks.

Passion for Winning

  • We are determined to be the best at doing what matters most.

  • We have a healthy dissatisfaction with the status quo.

  • We have a compelling desire to improve and to win in the marketplace.

  • We respect our P&G colleagues, customers, and consumers, and treat them as we want to be treated.

  • We have confidence in each other's capabilities and intentions.

  • We believe that people work best when there is a foundation of trust.


We Show Respect for All Individuals
  • We believe that all individuals can and want to contribute to their fullest potential.

  • We value differences.

  • We inspire and enable people to achieve high expectations, standards, and challenging goals.

  • We are honest with people about their performance.

The Interests of the Company and the Individual Are Inseparable
  • We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together.

  • We encourage stock ownership and ownership behavior.

We Are Strategically Focused in Our Work
  • We operate against clearly articulated and aligned objectives and strategies.

  • We only do work and only ask for work that adds value to the business.

  • We simplify, standardize, and streamline our current work whenever possible.

Innovation Is the Cornerstone of Our Success
  • We place great value on big, new consumer innovations.

  • We challenge convention and reinvent the way we do business to better win in the marketplace.

We Are Externally Focused
  • We develop superior understanding of consumers and their needs.

  • We create and deliver products, packaging, and concepts that build winning brand equities.

  • We develop close, mutually productive relationships with our customers and our suppliers.

  • We are good corporate citizens.

We Value Personal Mastery
  • We believe it is the responsibility of all individuals to continually develop themselves and others.

  • We encourage and expect outstanding technical mastery and executional excellence.

We Seek to Be the Best
  • We strive to be the best in all areas of strategic importance to the Company.

  • We benchmark our performance rigorously versus the very best internally and externally.

  • We learn from both our successes and our failures.

Mutual Interdependency Is a Way of Life
  • We work together with confidence and trust across business units, functions, categories, and geographies.

  • We take pride in results from reapplying others' ideas.

  • We build superior relationships with all the parties who contribute to fulfilling our Corporate Purpose, including our customers, suppliers, universities, and governments.

Source: PG.com

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Dell's (DELL) Mission Statement

Also known as "The Soul of Dell."

Many people are familiar with Dell's customer-focused direct business model, and the company's success in creating leading value for customers and investors. Less well known is the unique environment forged by Michael Dell and the people of Dell since the company's founding in 1984.

We characterize that environment in a statement of corporate philosophy called the "Soul of Dell." It defines the kind of company we are and aspire to become, serves as a guide for our actions around the world, and ultimately forms the basis of our "winning culture."

Below are the core elements of the Soul of Dell:


We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.

The Dell Team:

We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace.

Direct Relationships:

We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.

Global Citizenship:

We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both personally and organizationally.


We have a passion for winning in everything we do. We are committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great company and great place to work, and providing superior shareholder value over time.

Source: Dell.com

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Saturday, June 18, 2005

The Difference Between a Mission and Vision Statement

In my search for mission statements to include on Man on a Mission, I often come across companies that have a vision statement rather than a mission statement. I have been posting vision statements and calling them mission statements. For the most part they are the same. However, there are differences.

According to Deena Katz in her book On Practice Management, a mission statement is a blueprint of a company and a vision statement is an architectural rendering of what the company will look like once it is successfully established. So there is a difference.

In my search for mission statements for this blog, I will include vision statements but will make reference to the fact that they are vision statements.

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Thursday, June 16, 2005

CVS Pharmacy's (CVS) Mission Statement


We will be the easiest pharmacy
retailer for customers to use.


We help people live
longer, healthier, happier lives.


Respect for individuals
Openness to new ideas
Commitment to flawless execution
Passion for extraordinary customer service

Source: CVS.com

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Lifeway's Mission Statement

I use the terms mission and vision interchangeably.

LifeWay's Vision:

Vision and Values

As God works through us...We will help people and churches know Jesus Christ and seek His Kingdom by providing biblical solutions that spiritually transform individuals and cultures.

LifeWay Core Value 1: The Bible

We believe the Bible is the eternal, infallible, inerrant Word of God and is the plumb line for everything we say and do.

LifeWay Core Value 2: Employees

Our employees are our most important resource and are our means of building customer relationships to meet needs with biblical solutions which spiritually transform individuals and cultures.

LifeWay Core Value 3: Customers

Our customers are our reason for existence. Knowing our customers, not just knowing about them, and meeting their expressed, unexpressed and unknown needs is essential to achieving our vision.

LifeWay Core Value 4: Character

Character is the expression of the person of Christ in our life. We will live consistent, Christian lifestyles, conducting our ministry and business with the highest standards of honesty, integrity and Christian ethics.

LifeWay Core Value 5: Leadership

We will be kingdom leaders in providing biblical solutions that transform lives. As God leads us, we will seek to be prophetic catalysts for change.

LifeWay Core Value 6: Stewardship

We will be faithful stewards of all God has entrusted to us.

Source: Lifeway.com

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Wednesday, June 15, 2005

Office Depot's (ODP) Mission Statement

Office Depot does not have a mission statement per se. However, they do have a values statement:


Respect For The Individual

We value diversity across the Company.

We praise publicly and provide constructive feedback privately.

We listen; we understand and we are responsive to each other.

We treat every employee, customer and supplier with honesty, dignity and respect.

We provide a safe environment to work and shop.

We are committed to the principles of good corporate citizenship, positive social impact and environmental sustainability.

Fanatical Customer Service

We impress our customers (internal and external) so much that they want to buy again.

We give higher priority to people than to tasks.

We do it right the first time but "wow" our customers on recovery when we miss.

Excellence in Execution

We are committed to grow Shareholder value.

We consistently involve employees at all levels toward the relentless improvement of our business.

We hold ourselves and our teammates accountable for results.

We strive for perfect execution every day.

We reward innovation and intelligent risk taking.

We celebrate the wins.

Source: OfficeDepot.com

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David Allen Co.'s Mission Statement

David Allen, author of Getting Things Done, has a the following company mission statement:

To provide the world's best education, information,
and products that maximize individual
and interactive productivity.

Short, sweet and to-the-point!

Source: email from David Allen Co.

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Sunday, June 12, 2005

Cummins' (CMI) Mission Statement


-Motivating people to act like owners working together.
Exceeding customer expectations by always being first to market with the best products.
Partnering with our customers to make sure that they succeed.
Demanding that everything we do leads to a cleaner, healthier, safer environment.
Creating wealth for all stakeholders.


Making people's lives better by unleashing the Power of Cummins.

That simple, yet ambitious, statement serves as the guiding vision for Cummins and its 28,000 employees.

The Company takes pride in manufacturing engines, generators, filters and related products that serve the varied needs of its customers worldwide. To do that, Cummins unleashes the power of its employees: Their energy and commitment make it possible for the Company to maintain a leadership position in the markets it serves.

Cummins also recognizes that with its role as a corporate leader comes a responsibility to help improve the communities in which employees work and live. It is a responsibility the Company brings to life through its actions and the activities of its employees.



Strive to do what is right and do what we say we will do.


Apply the creative ingenuity necessary to make us better, faster, first.

Delivering SuperiorResults.

Exceed expectations, consistently.

Corporate Responsibility.

Serve and improve the communities in which we live.


Embrace the diverse perspectives of all people and honor with both dignity and respect.

Global Involvement.

Seek a world view and act without boundaries.

Source: Cummins.com

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Thursday, June 09, 2005

Thomas Nelson Publishers' (TNM) Mission Statement

The world's largest Christian content provider

When Thomas Nelson began to fulfill his calling as a publisher over 200 years ago, his world was in turmoil. Religious and philosophical divisions were deep. Technology and industrialism were radically changing people's lives. But despite living in a time of great upheaval, Nelson kept his focus on the God of all power and truth.

In many ways, the post-modern society we now live in faces struggles similar to the ones Thomas Nelson endured centuries ago, yet God's truth is still making an incredible impact on the lives of people around the world.

By the grace of God, we have been honored to play a part in that impact, pursuing the call to spread God's Word around the globe.

We are a diverse team of editors, marketers, sales associates, accountants, designers, and countless other employees, working together to improve the lives of customers. We're developing new media and methods to serve the Christian community in all its diversity. Fulfilling with passion a mission "to honor God and serve people."

After more than two centuries of service, we remain faithfully and fearlessly dedicated to following in the footsteps of the godly young bookseller and publisher whose name we proudly bear.

We are Thomas Nelson.

"If the Lord doesn't build the house,
the builders are working for nothing."
— Psalm 127:1
New Century Version

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Starbucks' (SBUX) Mission Statement

Starbucks' Mission Statement

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

The following six guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success.

Starbucks' Environmental Mission Statement

Starbucks is committed to a role of environmental leadership in all facets of our business.

We fulfill this mission by a commitment to:

Understanding of environmental issues and sharing information with our partners.

Developing innovative and flexible solutions to bring about change.

Striving to buy, sell and use environmentally friendly products.

Recognizing that fiscal responsibility is essential to our environmental future.

Instilling environmental responsibility as a corporate value.

Measuring and monitoring our progress for each project.

Encouraging all partners to share in our mission.

Source: Starbucks.com

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Franklin Covey's Mission Statement Builder

Franklin Covey has a pretty nice mission statement builder that I have used in the past. I ended up making my own mission statement from scratch but I did learn something from going through their exercise.

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Time Warner's (TWX) Mission Statement

Their website has it listed as their values.

These elements form the foundation upon which we build our continued success.


We thrive on innovation and originality encouraging risk-taking and divergent voices.

Customer Focus

We value our customers putting their needs and interests at the center of everything we do.


We move quickly embracing change and seizing new opportunities.


We treat one another with respect--creating value by working together within and across our businesses.


We rigorously uphold editorial independence and artistic expression earning the trust of our readers, viewers, listeners, members and subscribers.


We attract and develop the world's best talent seeking to include the broadest range of people and perspectives.


We work to improve our communities taking pride in serving the public interest as well as the interests of our shareholders.

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Wednesday, June 08, 2005

E-Myth Worldwide's Mission Statement

Our Mission

"Since 1977, E-Myth Worldwide (E-Myth) has empowered small businesses to overcome the grave challenges threatening their survival. Moreover, people who can make a living where they live are more likely to stay there. Our commitment to help small businesses within small communities throughout the world will positively impact the very hearts of these communities and the people who live in them," Michael Gerber adds.

The preeminent provider of small business development services worldwide and a pioneer in long-distance learning, E-Myth offers low-cost, high-impact products and services all designed to make the growth of a small business more predictable and successful. Under the leadership of Michael Gerber, the impassioned small business advocate and best-selling author of The E-Myth Revisited, E-Myth delivers systems to achieve consistently measurable, positive results that transcend industries and personalities to maximize success for any small business owner.

Source: E-Myth.com

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Tuesday, June 07, 2005

Altria's (MO) Mission Statement

What We Stand For

The Altria family of companies is characterized by seven shared attributes that define who we are and how we grow our businesses:


A passion for executional excellence and for quality in everything that we do

Marketing Excellence:

Expertise and imagination applied by our consumer packaged goods companies in the development of outstanding consumer brands

Commitment to Responsibility:

A readiness to engage with communities and societies in acting responsibly and behaving as good corporate citizens

Financial Strength:

Sound financial practices and the careful use of resources


Openness to new ideas and a willingness to break new ground

Compliance and Integrity:

Strong adherence to the letter and spirit of the law and of our own policies

Dedication to People:

A commitment to growing our employees by providing them with opportunities

Our Strategy for Growth

Altria Group oversees its companies to enhance shareholder value by focusing on growth, people and a commitment to responsibility.

The story of our family of companies is one of evolution and growth, funded by profitable businesses and sound financial management. Much of our growth has come through acquisitions, although much has also come through the creative development of brand franchises by our operating companies. These both remain the pathways for our future – organic growth and growth through acquisition.

In recent years our structure has evolved with the Kraft Foods IPO and the creation of SABMiller, of which we are the largest shareholder. These developments, we believe, are good for both the companies concerned and for their respective shareholders.

As we look to the future, we see more change, more growth, and more development of our companies’ employees, our operating companies, and their brands. We also see further development of Altria companies’ commitment to responsibility, as we learn more about the evolving societal expectations of each of our companies, and of the parent that oversees them. Aiming higher, reaching further, innovating and growing. These are the qualities of the Altria family of companies.

Source: Altria.com

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Saturday, June 04, 2005

Darden Restaurants' (DRI) Mission Statement

"We take pride in providing a terrific dining experience to every guest, every time, in every one of our restaurants. That is how we will be the best company in casual dining, now and for generations."

Joe R. Lee
Darden Restaurants

Our Core Values

While Darden benefits from an industry that has strong long-term prospects and we employ terrific people, operate outstanding restaurant companies, follow a clear strategy, and enjoy excellent financial strength, we know we cannot be successful without an unmistakable sense of who we are. That's why we understand and appreciate our Core Values that have been forged over our more than 60-year history started by our founder, Bill Darden. As we continue the journey to become the best casual dining company, we will look to these values for guidance and know they will be especially critical when we're faced with unexpected opportunities or challenges.

As an organization, we value:

Integrity and fairness. It all starts with integrity. We trust in the integrity and fairness of each other to always do the right thing, to be open, honest and forthright with ourselves and others, to demonstrate courage, to solve without blame and to follow through on all our commitments.

Respect and caring. We reach out with respect and caring. We have a genuine interest in the well being of others. We know the importance of listening, the power of understanding and the immeasurable value of support.

Diversity. Even though we have a common vision, we embrace and celebrate our individual differences. We are strengthened by a diversity of cultures, perspectives, attitudes, and ideas. We honor each other's heritage and uniqueness. Our power of diversity makes a world of difference.

Always learning — always teaching. We learn from others as they learn from us. We learn. We teach. We grow.

Being "of service." Being of service is our pleasure. We treat people as special and appreciated by giving of ourselves, doing more than expected, anticipating needs, and making a difference.

Teamwork. Teamwork works. By trusting one another, we bring together the best in all of us and go beyond the boundaries of ordinary success.

Excellence. We have a passion to set and to pursue, with innovation, courage and humility, ever higher standards.

• Our Core Values communicate the behaviors and attitudes we cherish as we strive to deliver on Darden's Core Purpose. That's what motivates us to be the best.

Darden's Core Purpose

"To nourish and delight everyone we serve."

Source: DardenRestaurants.com

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