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Wednesday, November 16, 2005

Kellogg Company's (K) Mission Statement

Kellogg's utilizes a values statement rather than a mission statement. However, their values statement reads like a mission statement.

We Act With Integrity And Show Respect
  • Demonstrate a commitment to integrity and ethics

  • Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas

  • Speak positively and supportively about team members when apart

  • Listen to others for understanding

  • Assume positive intent

We Are All Accountable
  • Accept personal accountability for our own actions and results

  • Focus on finding solutions and achieving results, rather than making excuses or placing blame

  • Actively engage in discussions and support decisions once they are made

  • Involve others in decisions and plans that affect them

  • Keep promises and commitments made to others

  • Personally commit to the success and well being of teammates

  • Improve safety and health for employees, and embrace the belief that all injuries are preventable

We Are Passionate About Our Business, Our Brands And Our Food
  • Show pride in our brands and heritage

  • Promote a positive, energizing, optimistic and fun environment

  • Serve our customers and delight our consumers through the quality of our products and services

  • Promote and implement creative and innovative ideas and solutions

  • Aggressively promote and protect our reputation

We Have The Humility And Hunger To Learn
  • Display openness and curiosity to learn from anyone, anywhere

  • Solicit and provide honest feedback without regard to position

  • Personally commit to continuous improvement and are willing to change

  • Admit our mistakes and learn from them

  • Never underestimate our competition

We Strive For Simplicity
  • Stop processes, procedures and activities that slow us down or do not add value

  • Work across organizational boundaries/levels and break down internal barriers

  • Deal with people and issues directly and avoid hidden agendas

  • Prize results over form

We Love Success
  • Achieve results and celebrate when we do

  • Help people to be their best by providing coaching and feedback

  • Work with others as a team to accomplish results and win

  • Have a “can-do” attitude and drive to get the job done

  • Make people feel valued and appreciated

  • Make the tough calls
Source: Kelloggs.com

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Caterpillar's (CAT) Mission Statement


Be the global leader in customer value.

  • Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.

  • Caterpillar people will increase shareholder value by aggressively pursuing growth and profit opportunities that leverage our engineering, manufacturing, distribution, information management and financial services expertise. We grow profitably.

  • Caterpillar will provide its worldwide workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.

  • Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility.
Source: Cat.com

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Saturday, November 12, 2005

Aetna's (AET) Mission Statement

Why We Exist: The Aetna Mission

Aetna is dedicated to helping people achieve health and financial security by providing easy access to safe, cost-effective, high-quality health care and protecting their finances against health-related risks.

Building on our 150-year heritage, Aetna will be a leader cooperating with doctors and hospitals, employers, patients, public officials and others to build a stronger, more effective health care system.

What We Believe In: Our Values

At Aetna, we put the people who use our services at the center of everything we do and live by a core set of values:
  • Integrity

  • Quality Service and Value

  • Excellence and Accountability

  • Employee Engagement
What We Are Trying to Achieve

We seek to achieve superior customer satisfaction through innovative products, comprehensive health and related benefits choices, effective service and easy-to-understand information.

Our goals are:

To give individuals and families affordable coverage choices, helpful service and information so they get the financial protection and health care they need - from prevention through chronic and critical care.
  • To respect and work effectively with doctors and hospitals by establishing efficient processes and providing prompt claims payments and useful information that helps them provide safe, cost-effective, high-quality health care.

  • To provide employers advice, cost-effective benefits choices and programs that improve the health status and productivity of their work forces.

  • To partner with brokers and consultants through responsive service, timely information and attractive commissions so they may effectively advise employers on their benefits choices.

  • To offer employees an engaging and diverse work environment that permits them to satisfy their professional ambitions, take pride in their contributions and share in Aetna's success.

  • To be a leading corporate citizen, improving the quality of life in communities where we live and work.

  • To award shareholders a superior return on their investment in our company.
Source: Aetna.com

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Wednesday, November 09, 2005

A Good Article on Mission and Vision Statements

For those interested, there's a really good article called The Business Vision and Company Mission Statement on the QuickMBA website.

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Thomas Kinkade Company's Mission Statement

Our Vision

"To Share God's Light Everywhere"

Our Mission

To strive to fulfill the Company's Vision through our businesses, our relationships with our suppliers, customers, our community and our employees.

Our Values

It's all about L.I.G.H.T.!


Inspired products and services that extend the Thomas Kinkade Company's Brand and its Message


In all our action and behaviors


Development for all employees and social responsibility to the community

Honoring God

Through a high commitment in excellence, quality and productivity


Inclusion and respect for everyone

Source: ThomasKinkadeCompany.com

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Cingular's Mission Statement

Cingular, a subsidiary of SBC uses a vision and values statement.


To be the most highly regarded wireless company in the world, with a driving focus around best-in-class sales and service.


Customers: We value our customers and treat them with respect, providing friendly, courteous, knowledgeable and prompt service at all touch points. We seek and are driven by our customers' feedback.

Integrity: We operate with unyielding integrity, obeying all laws and adhering to a stringent code of business conduct. We will not tolerate unethical business conduct by our team members.
Performance: We continually raise our performance to exceed customer and shareholder expectations. We strive to be the best wireless company in the world.

Teamwork: We partner with one another—respecting new viewpoints, building trust, enhancing communications, and sharing best practices to deliver world-class products and services.

People: We value our team members and treat them with respect, providing an environment where diverse individuals can develop and are expected to perform to their full potential.

Source: Cingular.com

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Nestle USA's Mission Statement

Nestlé USA utilizes core values rather than the traditional mission statement.

Core Values

Nestlé USA's core values are the principles we want to characterize our culture.


People from all diverse backgrounds are our most important asset and the source of our competitive advantage. We operate in teams where we expect and reward responsible risk taking.


We are dedicated to continuous improvement in the food safety and quality of every product we make and in every activity we perform.


Our strong brands ensure the continuity of our growth and profitability. Their support is every associate's responsibility.


Our reason for being is to understand, anticipate and best fulfill our consumers' needs.


We appreciate and support the critical role our customers play in getting our brands to the consumer while working closely together to achieve mutual value.


Exceed total Company High Performance Targets (HPT's) for RIG, Organic Growth and EBITA.

Source: NestléUSA.com

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Tuesday, November 08, 2005

Royal Ahold's (AHO) Mission Statement

Our mission and vision

We want to be the leading food provider in those markets in which we choose to operate. This mission will be delivered by a focused company with common goals and shared values. At all levels of our company, we want to "think customer" and move closer to our customers' needs. We want to focus on attracting customers and improving competitiveness in all markets.

Customer, customer, customer

We love being in the food business

We are committed to good corporate governance

We value our diversity

Customer, customer, customer

Our focus is very much on enhancing our customer offering and boosting our competitiveness by improving sales growth, decreasing our cost base and building a sustainable platform for the future.

Our customers have been our lifeblood for the last 118 years. We endeavor to earn our customers' loyalty by delivering value and creating the best overall place to shop. We strive to make every day a little easier for our customers, bringing them interesting and innovative shopping experiences. We are actively engaged in helping the communities we serve. We have a passion for our business

We love being in the food business

We love satisfying our customers' daily needs. We cooperate to leverage our capabilities, our scale, our strength and our knowledge. We use our know-how to differentiate ourselves and create what we believe is an outstanding customer experience. We are never satisfied in our search for excellence and customer convenience: easy in, easy shop, easy out.

We are committed to good corporate governance

We want to ensure we operate with utmost integrity backed by rigorous controls and to protect our company and associates through continuous and strict adherence to our business principles.

We value our diversity

We value the richness of our diversity and respect one another for who we are, how we think and what we contribute. We are committed to developing our associates. We place a high priority on open, honest communication with all of our stakeholders.

Source: RoyalAhold.com

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Ariel Mutual Funds' Mission Statement

Mission & Values

Our mission revolves around one word: Patience

In earnest pursuit of excellent performance and outstanding client service, patience is our over-arching virtue. By taking a long-term view, we are able to build our firm around these core values:
  • Focus
    As we strive to be the premier small and mid-cap value investment firm, we will continue to grow our company with discipline and rigorous standards.

  • Independent Thinking
    Through voracious reading and active listening, we are armed with information that enables us to challenge conventional "wisdom," and stand out from the investing crowd.

  • Team Work
    Our diverse and experienced professionals work together toward a common goal of excellence in every aspect of our business. We live up to our commitments. Moreover, through significant personal ownership in our firm, as well as in our mutual funds, our interests are squarely aligned with those of our valued clients.

  • Community
    We are committed to strengthening the neighborhoods and cities in which we live and work, practicing a hands-on model of corporate responsibility.
Source: ArielFunds.com

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Koch Industries' Mission Statement

Koch Industries has a pretty interesting principles that they adhere to as part of their trademarked philosophy called Market Based Mangement® (MBM)

MDM® Principles

1. Integrity
Conduct all business affairs lawfully and with integrity.

2. Compliance
Strive for 10,000% compliance, with 100% of us fully complying 100% of the time. Ensure excellence in environmental, safety, and all other compliance. Stop, think and ask.

3. Value Creation
Create real long-term value by the economic means. Understand, develop, and apply Market Based Management® to get superior results. Eliminate waste.

4. Entrepreneurship
Demonstrate the sense of urgency, discipline, accountability, judgment, initiative, economic and critical thinking skills, and risk-taking mentality necessary to generate the greatest contribution to the company.

5. Customer Focus
Understand and build relationships with customers to profitably anticipate and satisfy their needs.

6. Knowledge
Seek and use the best knowledge in decisions and proactively share your knowledge while embracing a challenge process.

7. Change
Embrace change. Envision what could be, challenge the status quo, and drive creative destruction.

8. Humility
Practice humility and intellectual honesty. Constantly seek to understand and constructively deal with reality to create real value and achieve personal improvement.

9. Respect
Treat others with dignity, respect, honesty, and sensitivity. Encourage and practice teamwork.

10. Fulfillment
Create value and produce results in order to realize your full potential and find true enjoyment in your work.

MDM® Living Values

Koch companies focus on building competitive advantages in the industries in which they operate.

Koch companies create these advantages and capture profitable opportunities in the marketplace through leadership in developing and practicing Market Based Management®. MBM®, implemented in Koch companies worldwide, was developed based on these beliefs:

  • Long-term business success comes only from creating real value for customers and society, not the illusion of value.

  • The world is experiencing an unprecedented (and accelerating) rate of change.

  • To create value amid this change requires a well-founded understanding of what people value and how the world works.

  • Throughout history, the framework that leads to the greatest value creation is one based on economic freedom, individual responsibility and the rule of the law.
A market system based on private property and economic freedom has proven to be the most effective and efficient system for creating prosperity and social progress.
Koch companies try to bring the productive power of the free market into their operations by applying MBM through five dimensions:

  • Vision: Koch companies constantly seek opportunities, in any industry, for which their capabilities will create superior value.

  • Virtue and Talents: Integrity, humility, teamwork, intellectual honesty and the desire to create real value are necessary values for a free society to function properly. Talented people who embody these virtues are an important driver in an organization’s success.

  • Knowledge Processes: A key driver of prosperity is understanding what people value and how to satisfy these values. Thus, Koch companies strive to create a culture and the measures necessary to build the relevant knowledge.

  • Decision Rights: Creating superior value requires that decisions be made by those who have demonstrated the ability to get results. Therefore, authorities are set more by competitive advantage than by hierarchy.

  • Incentives: Koch companies try to reward their people like entrepreneurs, paying them a portion of the long-term value they create.
Source: KochIndustries

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Junior Achievement's Mission Statement

Junior Achievement's Mission and Vision Statements go hand-in-hand. In fact, their mission statement is incorporated into their vision statement.

Our Mission

We are the passionate people behind a movement that seeks to educate and inspire young people to value free enterprise, business, and economics to improve the quality of their lives.

Our Vision

The envisioned future ... what we aspire to become. Guided by our basic beliefs of integrity, respect, and excellence, Junior Achievement maintains an active vision, front and center, on how we can have a positive impact on the lives of more students. Our vision is comprised of our core ideology and purpose: To educate and inspire young people to value free enterprise, business, and economics to improve the quality of their lives. From this, we articulate our mission: To ensure that every child has a fundamental understanding of the free enterprise system.

Source: JuniorAchievement.org

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Comments are Now Moderated

I just wanted to let everyone know that comments on Man on a Mission are now moderated. So, if you are leaving spam comments, you are wasting your time.

Thanks and have a good day.


PS - Man on a Mission is sort of a hobby blog. My main blog is AllThingsFinancial

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Alcoa's (AA) Mission Statement

Alcoa utilizes the vision statement rather than the mission statement.

Alcoa's Values


Alcoa’s foundation is our integrity. We are open, honest and trustworthy in dealing with customers, suppliers, coworkers, shareholders and the communities where we have an impact.

Environment, Health and Safety

We work safely in a manner that protects and promotes the health and well-being of the individual and the environment.


We support our customers' success by creating exceptional value through innovative product and service solutions.


We relentlessly pursue excellence in everything we do, every day.


We work in an inclusive environment that embraces change, new ideas, respect for the individual and equal opportunity to succeed.


We earn sustainable financial results that enable profitable growth and superior shareholder value.


We are accountable – individually and in teams – for our behaviors, actions and results.

We live our Values and measure our success by the success of our customers, shareholders, communities and people.

Alcoa's Principles

  • We live our Values everywhere, all of the time.

  • We demonstrate integrity in our behavior and actions.

  • We keep our promises.

  • We have the confidence and courage to ask for help.

  • We expect integrity from every Alcoan and do not tolerate unethical behavior.

  • We avoid conflicts of interest but will declare situations where they may occur.

  • We expect integrity from our customers, suppliers, and others who do business with us.

  • We communicate openly with individuals and communities on issues that affect them.
Environment, Health and Safety

  • We value human life above all else and manage risks accordingly.

  • We relentlessly pursue and continually improve EHS systems and processes to achieve an EHS incident-free workplace.

  • We do not compromise our EHS Value for profit or production.

  • We comply with all laws and set higher standards for ourselves and our suppliers where unacceptable risks are identified.

  • We support pollution prevention and sustainable development, by incorporating social responsibility, economic success and environmental excellence into our decision making process.

  • We measure and assess our performance and are open and transparent in our communications.

  • We supply and use safe and reliable products and services.

  • We use our EHS knowledge to enhance the safety and well-being of our communities.

  • We are all accountable for conforming with and deploying our EHS Value and Principles.

  • We deeply understand our customers needs and consistently meet or exceed them through ABS.

  • We build strong long-term customer relationships at all levels.

  • We cross organizational and geographic boundaries to seamlessly serve customers.

  • We are the leader in our chosen market segments.

  • We develop innovative product, service, and information solutions.

  • We develop and nurture clear Alcoa and product brand identities.

  • We develop and maintain a strong commercial organizational capability.

  • We continuously set goals beyond the best.

  • We demand, recognize, and reward excellence.

  • We achieve system excellence through application of the rules of our system and by rapidly implementing best practices.

  • We eliminate waste by rapidly solving problems at their source.

  • We move practical and theoretical limits through innovation.

  • We have rapid change as a mindset.

  • We are committed to excellence by living our Values.

  • We empower our people through a diverse learning organization to capture the best from everyone.

  • We treat each other with dignity and respect at all times.

  • We seek to understand each other's ideas and suggestions.

  • We value diversity and our individual differences.

  • We create and seize opportunities for growth and development.

  • We seek and accelerate change.

  • We continuously re-design our work to eliminate waste and improve the value of our work.

  • We provide appreciative and constructive feedback to each other to improve our individual and team performance.

  • We create the appropriate balance in our work and family lives.

  • We create value in the community in which we live and work, through our presence and leadership.

  • We all understand how our job contributes to profitability.

  • We eliminate waste every day, reducing our costs and capital requirements.

  • We earn our right to grow by achieving returns that exceed our cost of capital.

  • We aggressively pursue organic growth by creating exceptional value for customers.

  • We make strategic acquisitions and integrate them excellently.

  • We openly and effectively communicate our financial results internally and externally.

  • We do not make money at the expense of our Values.

  • We first recognize our role and responsibilities, then take ownership, and accept the consequences of our actions.

  • We act with a sense of ownership in our workplace.

  • We encourage an environment of risk taking within the context of accountability.

  • We solve the problems in our area of responsibility and drive continuous improvement of our work.

  • We do what we say we will do.

  • We communicate openly as positive team members to increase the performance of our teams.

  • We recognize the impact that our own actions have in all outcomes.

  • We recognize individual and team accomplishments and successes.
Source: Alcoa.com

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Thursday, November 03, 2005

Baptist Healthcare's Mission Statement

Our Mission

The mission of Baptist Health Care is to provide superior service based on Christian values to improve the quality of life for people and communities served.

Our Values

  • Integrity
    Maintaining the highest standards of behavior. Encompasses honesty, ethics, and doing the right things for the right reasons.

  • Vision
    The ability and willingness to look forward to the future and make decisions necessary to accomplish important goals.

  • Innovation
    Capable of extraordinary creativity and willing to explore new approaches to improving quality of life for all persons.

  • Superior Service
    Committed to providing excellent service and compassionate care.

  • Stewardship
    Dedicated to responsible stewardship of Baptist Health Care's assets and financial resources, and to community service.

  • Teamwork
    An Abiding respect for others, and a sustaining commitment to work together.
Our Vision

The vision of Baptist Health Care is to be the best health system in America.

Source: BaptistHealthcare.com

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Boar's Head's Mission Statement


Our mission is to continue
to be recognized as the
leading provider of
exceptional customer
service and superior quality
delicatessen products.


We will continuously
improve our time honored
traditional processes
through the involvement of
our dedicated employees.

Source: BoarsHead.com

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Wednesday, November 02, 2005

Anheuser-Busch's (BUD) Mission Statement

Our vision:

Through all of our products, services and relationships, we will add to life's enjoyment.

Our mission:
  • Be the world's beer company

  • Enrich and entertain a global audience

  • Deliver superior returns to our shareholders
Our values:
  • Quality in everything we do

  • Exceeding customer expectations

  • Trust, respect and integrity in all of our relationships

  • Continuous improvement, innovation and embracing change

  • Teamwork and open, honest communication

  • Each employee's responsibility for contributing to the company's success

  • Creating a safe, productive and rewarding work environment

  • Building a high-performing, diverse workforce

  • Promoting the responsible consumption of our products

  • Preserving and protecting the environment and supporting communities where we do business
Source: Anheuser-Busch.com

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Hobby Lobby's Mission Statement

Statement of Purpose

In order to effectively serve our owners, employees, and customers the Board of Directors is committed to:
  • Honoring the Lord in all we do by operating the company in a manner consistent with Biblical principles.

  • Offering our customers an exceptional selection and unbeatable value.

  • Serving our employees and their families by establishing a work environment and company policies that build character, strengthen individuals, and nurture families.

  • Providing a return on the owners' investment, sharing the Lord's blessings with our employees, and investing in our community.
We believe that it is by God's grace and provision that Hobby Lobby has endured. He has been faithful in the past, we trust Him for our future.

Source: HobbyLobby.com

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Bimbo Bakeries' Mission Statement

Bimbo Bakeries makes my family's favorite brand of bread: Oroweat.


To produce and market food products by developing the value of our brands. We have committed ourselves to be:
  • Highly productive and people-oriented.

  • Innovative, competitive and dedicated to satisfying our customers and consumers.

  • An international leader in the baking industry, with a long-term vision.
Vision 2010

We are:
  • The world leader in the baking industry and one of the best companies in the international food industry.

  • A company with trustworthy, leading brands for our consumers.

  • Our customers' preferred supplier.

  • A strong and sound company for our stakeholders.

  • A forward-looking company.

  • An extraordinary place to work in.
Source: BimboBakeries.com

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