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Friday, July 29, 2005

Five Questions to Ask When Writing Your Personal Mission Statement

In his book, The Purpose Driven Life, Rick Warren lists life's five greatest questions that need to be answered when writing your personal mission statement. Here are the questions:

1. What will be the center of my life? What's most important to you?

2. What will be the character of my life? What kind of person will you be?

3. What will be the contribution of my life? When you are gone, what will you be remembered for?

4. What will be the communication of my life?

5. What will be the community of my life? What people are most important to you?

Very thought-provoking questions.

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Thursday, July 28, 2005

Union Pacific's (UNP) Mission Statement

Union Pacific is committed to be a railroad where
our customers want to do business,
our employees are proud to work,
shareholder value is created and
the safety of the public and our employees is our top priority.

Source: UPRR.com

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Visteon's (VC) Mission Statement

Mission Statement

To increase shareholder value by delivering systems solutions that help our customers exceed their goals, are safe and environmentally responsible, and
distinguish Visteon as the supplier, employer and community citizen of choice.

Source: Visteon.com

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Wednesday, July 27, 2005

Characteristics of Empowering Mission Statements

I saw this in Stephen Covey's First Things First and thought I'd share it.

According to his book, an empowering mission statement:

1. represents the deepest and best within you. It comes out of a solid connection with your deep inner life.

2. is the fulfillment of your own uniqure gifts. It's the expression of your unique capacity to contribute.

3. is transcendent. It's based on principles of contribution and purpose higher than self.

4. addresses and integrates all four fundamental human needs and capacities (to live, to love, to learn, to leave a legacy). It includes fulfillment in physical, social, mental, and spiritual dimensions.

5. is based on principles that produce quality-of-life results. both the ends and the means are based on true north principles.

6. deals with both vision and principle-based values. It's not enough to have values without vision - you want to be good, but you want to be good for something. On the ohter hand, vision without values can create a Hitler. An empowering mission statement deals with both character and competence; what you want to be and what you want to do in your life.

7. deals with all the significant roles in your life. It represents a lifetime balance of personal, family, work, community - whaterver roles you feel are your to fill.

8. is written to inspire you - not to impress anyone else. It communicates to you and inspires you on the most essential level.


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A Mission Statement That Works

As this blog has become more popular, I have noticed a lot of people saying that mission statements are boring and useless. I disagree. Yes, if a company develops a mission statement but fails to use it to empower their employees, then it is a waste of time. I guarantee you that the employees of Kroger do not know their company's mission statement. I can also guarantee you that the employees of the Ritz-Carlton Hotel live their company's mission statement. What's the difference between the two?

For starters, the Kroger mission statement is dry and not at all empowering. It sounds as though it was written by their CEO (the CEO's name is at the bottom of the statement) one day and then handed out to everyone as "their" mission without any input from the employees.

Now compare that with the Ritz-Carlton's mission statement. It is definitely empowering. I was thinking while I was reading it that I wouldn't mind working there. Somehow, I get the feeling that ALL their employees have read, understand, and are living the mission.

The point of all this is: in order to have a successful mission statement, each employee must have ownership of the mission. They must know why they do what they do. If I were Kroger, I would tell each store manager to have each department come up with their own mission statement. Then, I would have an employee meeting to draft up each store's mission statement. Finally, I would then hold each and every employee responsible for fulfilling the mission.

One last point: If you say that the customer comes first, but then list it third in your order of priorities, does the customer REALLY come first?

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Monday, July 25, 2005

Blogger Mission Statements - No. 3

Kyle at the Not So Silent Majority blog has this mission:

Up to this point, the blogosphere has been dominated primarily by older conservatives—and that’s fine. These pioneers have revolutionized the media and put the left-slanted, old media networks into a tailspin. Now is the time to bring this revolution to the up-and-coming generation of young conservatives, the group I like to call the Reagan Generation. For years, we young people have felt the direct effects of the psychedelic revolution that took place during the 1960s—a relentless barage of creeping liberalism that has poisoned our schools, culture and even our government. We cannot afford to be idle. We must act to take back our country from the socialist regime which has sought to undermine it. This is our time. In 2008, we will face the most important election of our lives, thus far. If Hillary Clinton wins the presidency, and her husband takes control of the United Nations, we can kiss our beloved country goodbye. Our democracy, our own freedom, will be outsourced to a committee of “experts” in Geneva because the Clinton oligarchy believes we are incapable of making our own decisions. For now, there is plenty of fighting to be had. The leftists in the Senate, led by Harry Reid, have drawn their swords on the judges issue—taking a stand against the constitution and attempting to thwart the president’s nominees. We, too, must draw our swords; if they push, we must push back harder. The left always gripes about bipartisanship when they are in the minority. The Republicans must learn to become a majority party; we must stand together. In this case, bipartisanship is dead. The deal that was brokered by the group of fourteen is only temporary. It is only a matter of time before Rehnquist and O’Connor step down and the gloves will come off. This issue, like others, is as an opportunity for us young conservatives to band together, to make our voices heard. We have the power to defeat Hillary if we mobilize our age group. We are an ideological army that must fight for our beliefs and our country.

Source: TheNotSoSilentMajority

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Staubach's Mission Statement

Staubach is a real estate firm founded by former Dallas Cowboys quarterback, Roger Staubach.


Staubach identifies and eliminates the invisible risks existing in any real estate decision.


We will not compromise our individual or corporate integrity for any reason. Everyone will be held to the highest ethical standards of honesty and integrity in all business dealings, both internal and external to the company. Every individual pledges to preserve the corporate integrity.

View a video on Integrity: View (Windows Media Player Required)


We encourage and embrace the inclusion of diverse perspectives and cultural backgrounds. Inclusion builds a work environment that is positive for all regardless of race, age, gender, religion or sexual orientation.

View a video on Respect: View (Windows Media Player Required)


Teams work. The collective efforts of varied specialists will produce extraordinary results; lone efforts do not. Fidelity to the team ethic will result in personal achievements beyond one’s own capabilities.

View a video on Teamwork: View (Windows Media Player Required)


Balanced lives will make for a healthier and consistently productive organization. While hard work and devotion to our profession are desired qualities, all employees are encouraged to balance their faith, family, community and self with those of their vocation.

View a video on Balance: View (Windows Media Player Required)


Our continued success relies on our ability to attract and motivate leaders of character throughout the organization. If we invest in people who demonstrate integrity and achievement, success will be the natural consequence. Principled-leadership and technical competence will never become obsolete.

View a video on Leadership: View (Windows Media Player Required)


Operating Principles

Staubach solves business and real estate problems resulting in cost-savings of 15-25%, often more.

Client Service

We will adopt the objectives of our clients, the users of space, and dedicate ourselves to the achievement of their goals. We strive to understand our clients’ long-term operational objectives and to orient our work to achieve these objectives, rather than simply fulfill a short-term real estate need.

View a video on Client Service: View (Windows Media Player Required)


Pursue excellence in all of our professional endeavors and remain above the conflicts that prevail in our industry. Inform our clients of any potential conflicts, whether real or perceived. Always choose the harder right over the easier wrong.

View a video on Quality: View (Windows Media Player Required)

Value-added Service

Deliver value every day. Exceed our clients’ expectations by maintaining standards of value-added services well above the norms in our industry. Seek not only to achieve what is asked of us, but provide more than is expected. If at any time our clients are not completely satisfied with the services we have provided, they have the unilateral right to adjust our fee.

View a video on Value-added Service: View (Windows Media Player Required)

Source: Staubach.com

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Ball's (BLL) Mission Statement

Mission and Strategies

To be the premier provider to beverage, food and aerospace and technologies customers of the products and services that we offer as we aggressively manage our business, and to explore and pursue acquisitions, divestitures, strategic alliances and other changes that would benefit Ball's shareholders.

In packaging, our strategy is to leverage our superior continuous process improvement expertise in order to manufacture, market, sell and service high-quality, value-added products that meet the needs of high-volume and/or growing customer segments of the beverage and food markets.

In aerospace and technologies, our strategy is to provide remote sensing systems and solutions to the aerospace and defense markets through products and services used to collect and interpret information needed to support national missions and scientific discovery.

Ball Corporation has changed dramatically over its 125 years, from a small, family-owned business into a public company with people and interests around the world. We believe a core purpose and core values, established in our early years and refined and adhered to throughout our history, have provided us with a guiding philosophy that has helped us prosper.

Core Purpose

Ball Corporation is in business to add value to all of its stakeholders, whether it is providing quality products and services to customers, an attractive return on investment to shareholders, a meaningful work life for employees or a contribution of time, effort and resources to our communities. In all of our interactions, we ask how we can get better ��� how we can make it better, be better and do better, for our own good and the good of those who have a stake in our success.

Core Values


Our reputation for integrity is our most important asset. We will not compromise our integrity or risk damage to our reputation in return for financial gain or any reason.


We respect our employees, our customers, our suppliers, our shareholders ��� indeed, all of our stakeholders. In all of our dealings we strive to show that respect and to treat people with dignity.


We have a strong desire to be successful and to be measured against the best.


We are willing to challenge our own assumptions and adapt to changing circumstances for the long-term good of the corporation.


We strive to be creative and innovative in our products, our processes and the way we conduct business.


We operate as a team. Everyone has his or her job, but it takes all of us working together for the company to succeed.

Source: Ball.com

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Saturday, July 23, 2005

Wellpoint's (WLP) Mission Statement

Mission, Vision & Values

Throughout its existence, WellPoint has challenged conventional industry wisdom. With an unyielding commitment to meeting the unique needs of our diverse customer base, WellPoint is guided by the following principles:

WellPoint Mission

WellPoint's objective is to improve the health of the people we serve. The WellPoint Companies provide health security by offering a choice of quality branded health and related financial services designed to meet the changing expectations of individuals, families and their sponsors throughout a lifelong relationship.

WellPoint Vision

WellPoint will transform our industry, becoming the most valued health plan through a new generation of consumer-friendly products that put individuals back in control of their health and financial future.

The result will be:

  • A significant increase in member satisfaction and enrollment

  • rior returns to shareholders

  • llent opportunities for associates

  • A highly respected national organization
WellPoint Values

  • Be customer-focused in everything we do and everyone we serve

  • Take personal responsibility for achieving planned results

  • Be a leader

  • Be creative and entrepreneurial

  • Embody ethics, pride, results with integrity and passion in everything we do

  • Collaborate to achieve company results

  • Respect and listen to others

  • Commit to excellence and innovation, helping the organization work faster, simpler, smarter and more profitably
The above statements may be modified to reflect the evolution of our organization and commitment to meeting the ever-changing needs of our diverse customer base.

Source: Wellpoint.com

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Hillsdale College's Mission Statement


Hillsdale College is an independent, nonsectarian institution of higher learning founded in 1844 by men and women "grateful to God for the inestimable blessings" resulting from civil and religious liberty and "believing that the diffusion of learning is essential to the perpetuity of these blessings." It pursues the stated object of the founders: "to furnish all persons who wish, irrespective of nation, color, or sex, a literary and scientific education" outstanding among American colleges "and to combine with this such moral and social instruction as will best develop the minds and improve the hearts of its pupils."

The College considers itself a trustee of modern man's intellectual and spiritual inheritance from the Judeo-Christian faith and Greco-Roman culture, a heritage finding its clearest expression in the American experiment of self-government under law.

By training the young in the liberal arts, Hillsdale College prepares students to become leaders worthy of that legacy. By encouraging the scholarship of its faculty, it contributes to the preservation of that legacy for future generations. By publicly defending that legacy, it enlists the aid of other friends of free civilization and thus secures the conditions of its own survival and independence.


Hillsdale is a selective, coeducational college of liberal arts for approximately 1,200 students. Fully accredited, it graduates students with the degree of bachelor of arts or bachelor of science and prepares them for graduate study, for professional schools, for teaching and for many vocational and cultural pursuits.

Hillsdale's founders opened the doors to all, regardless of race or religion, in 1844. It was the first college in Michigan, and the second in the United States, to admit women on par with men. Its cosmopolitan student body is assembled from homes in 44 states and 13 foreign countries.


Hillsdale College maintains its defense of the traditional liberal arts curriculum, convinced that it is the best preparation for meeting the challenges of modern life and that it offers to all people of all backgrounds not only an important body of knowledge, but also timeless truths about the human condition. The liberal arts are dedicated to stimulating students' intellectual curiosity, to encouraging the critical, well-disciplined mind, and to fostering personal growth through academic challenge. They are a window on the past and a gateway to the future.

The College values the merit of each unique individual, rather than succumbing to the dehumanizing, discriminatory trend of so called "social justice" and "multicultural diversity," which judges individuals not as individuals, but as member of a group and which pits one group against other competing groups in divisive power struggles.

Source: Hillsdale.edu

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Friday, July 22, 2005

Blackrock's (BLK) Mission Statement

Mission Statement

BlackRock's mission is to be a world-class provider of asset management and risk management services. We offer a broad range of investment products that target returns in excess of their benchmarks while efficiently managing risk. Our risk management products and services are developed from the same proprietary systems and analytics that support our own asset management business. We bring to asset management a practical, real world application of risk management techniques and analytics designed to maximize usability, consistency, efficiency, and flexibility.

BlackRock is committed to building long-term relationships by providing superior performance, excellent client service, and customized products and services to meet individual client needs. We continually and carefully evaluate new products and disciplines based upon market opportunities, investor needs, and their strategic fit with BlackRock's existing organization.


At BlackRock, we believe that experienced investment professionals using a disciplined investment process and sophisticated analytical tools will consistently add value to client portfolios. Accordingly, BlackRock has assembled a team of professionals with expertise throughout the global capital markets and, over the years, has continued to make significant investments in technology and analytics. By continually updating our systems, we are able to better quantify and evaluate the risk of each investment decision. We believe that our risk management process is unique in the investment management community, and we know of no other firm with such comprehensive capabilities in terms of technology and professional resources.

As of June 30, 2005, BlackRock employs over 1,400 professionals whose disciplines include portfolio management, risk management, business development and client service, technology, operations and administration. Given BlackRock's focus on risk management to achieve performance goals, BlackRock Solutions is dedicated to developing and continually enhancing proprietarily-developed analytical tools.

BlackRock maintains a senior-level commitment to service that fosters dynamic client relationships and enables us to assist clients with all aspects of their investment needs. By understanding these needs, we can proactively develop suitable strategies to address them. As a result, over 225 BlackRock clients have entrusted the firm with multiple assignments across and within asset classes.

Our communication and reporting capabilities reflect an extension of our commitment to client service. All clients receive a variety of BlackRock publications, including quarterly updates and Special Reports. We also provide over 400 clients with password-protected access to portfolio reports and analytics via BlackRock's website, www.blackrock.com. Today, many clients choose to receive their monthly or quarterly client reports via the Internet.

Source: Blackrock.com

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Ameren's (AEE) Mission Statement

Developed by Ameren’s senior team under the leadership of Chairman and Chief Executive Officer Gary Rainwater, Ameren’s vision, mission and values are the foundation of our company’s future.

Ameren’s mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. Our vision is to be the recognized performance leader of the U.S. electric and gas utility industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance.

In pursuing our mission and vision, Ameren is guided by five core values:


We will manage our business honestly and ethically. We will always do what is right and take personal responsibility for our actions. We will behave in a way that earns the trust and respect of all of our stakeholders and enhances the reputation of our company.


We will treat all people with dignity and respect. We will create a work environment that attracts, supports and retains a high-quality, culturally diverse workforce capable of meeting the challenges of a competitive environment.


We will build and improve on the business entrusted to our care. We will be good stewards of our stockholders’ investment, of our employees’ welfare, and of our customers’ trust in us to provide their energy needs. We will be dedicated to meeting our social, community and environmental responsibilities.


We will work together a team, leveraging our employees' unique talents and skills in a spirit of cooperation and trust, holding each other mutually accountable to achieve our common vision.


We will commit ourselves to the success of our business, to the pursuit of excellence, to the safety of our employees, and to providing industry leading quality of service to our customers.

Source: Ameren.com

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Wednesday, July 20, 2005

Ben & Jerry's Mission Statement

Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity.

Our mission consists of 3 interrelated parts:

Product Mission

To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

Economic Mission

To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.

Social Mission

To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.

Central To The Mission Of Ben & Jerry’sis the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part.

Leading with Progressive Values Across Our Business

We have a progressive, nonpartisan social mission that seeks to meet human needs and eliminate injustices in our local, national and international communities by integrating these concerns into our day-to-day business activities. Our focus is on children and families, the environment and sustainable agriculture on family farms.

  • Capitalism and the wealth it produces do not create opportunity for everyone equally. We recognize that the gap between the rich and the poor is wider than at anytime since the 1920's.We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.

  • By definition, the manufacturing of products creates waste. We strive to minimize our negative impact on the environment.

  • The growing of food is overly reliant on the use of toxic chemicals and other methods that are unsustainable. We support sustainable and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time, and support the economic viability of family farms and rural communities.

  • We seek and support nonviolent ways to achieve peace and justice. We believe government resources are more productively used in meeting human needs than in building and maintaining weapons systems.

  • We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live.

Source: BenandJerry's.com

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Baker Hughes' (BHI) Mission Statement

Core Values and Keys to Success

The Baker Hughes Core Values and Keys to Success are the basis for establishing a common culture for Baker Hughes. Our Core Values are: Integrity, Teamwork, Performance, and Learning. Our Keys to Success are four priorities that should guide decision-making in Baker Hughes: Engage People, Deliver Value, Be Cost Efficient, Resource Effectively.

Core Values


We believe integrity is the foundation of our individual and corporate actions that drives an organization of which we are proud.
  • We are a responsible corporate citizen committed to the health and safety of people, protection of the environment, and compliance with laws, regulations, and company policies.

  • We are honest, trustworthy, respectful and ethical in our actions.

  • We honor our commitments.

  • We are accountable for our actions, successes and failures.

We believe teamwork leverages our individual strengths.
  • We are committed to common goals.

  • We expect everyone to actively participate on the BHI team.

  • We openly communicate up, down, and across the organization.

  • We value the diversity of our workforce.

  • We willingly share our resources.

We believe performance excellence will drive the results that differentiate us from our competitors.
  • We focus on what is important.

  • We establish and communicate clear expectations.

  • We relentlessly pursue success.

  • We strive for flawless execution.

  • We work hard, celebrate our successes and learn from our failures.

  • We continuously look for new ways to improve our products, services and processes.

We believe a learning environment is the way to achieve the full potential of each individual and the company.
  • We expect development throughout each individual’s career by a combination of individual and company commitment.

  • We learn from sharing past decisions and actions, both good and bad, to continuously improve performance.

  • We improve by benchmarking and adopting best practices.

Keys to Success

People contributing at their full potential. Everyone can make a difference.
  • We understand our priorities and performance goals.

  • We drive to do our part every day.

  • We support new ideas and take appropriate risks.

  • We take action to find and correct problems.

  • We commend each other on a job well done.
Delivering unmatched value to our customers.
  • We make it easy for customers to do business with us.

  • We listen to our customers and understand their needs,

  • We plan ahead to deliver innovative, cost-effective solutions.

  • We are dedicated to safe, flawless execution and top quality results.
Being cost efficient in everything we do.
  • We maintain a competitive cost structure for the long-term.

  • We utilize shared services to control cost for the enterprise.

  • We seek the best value for Baker Hughes in our relationships with suppliers.

  • We ruthlessly eliminate waste without compromising safety or quality.
Employing our resources effectively.
  • We assign our people where they can make the biggest contribution.

  • We allocate our investments to leverage the best opportunities for Baker Hughes.

  • We handle company assets as if they were our own.

  • We manage our balance sheet to enhance return on investment.
Source: BakerHughes.com

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Tuesday, July 19, 2005

BP's (BP) Mission Statement

BP uses a Values Statement

Our Values

In all our activities we seek to display some unchanging, fundamental qualities – integrity, honest dealing, treating everyone with respect and dignity, striving for mutual advantage and contributing to human progress.

To translate these into guides for practical action, we build on them in our group values. By bringing together intentions previously articulated in a number of different policy statements, these make it clear that the group aims:

  • to have the best competitive corporate, operating and financial performance

  • to improve, and to be accessible, inclusive and diverse

  • to engage the creative talents of our employees, and develop and apply leading, cost-effective technology and intellectual creativity to enhance innovation and new ideas

  • to carry on its business in an environmentally responsible manner, and develop cleaner energy and renewable energy sources. The group is committed to the responsible treatment of the planet’s resources and to the development of sources of lower-carbon energy
For clarity, we express our group values under four headings: performance; people and capability; health, safety and environment; and external relationships.

Group Values


Compliance with law and ethics: to comply with all applicable laws and regulations in each jurisdiction in which the group operates. All employees will be required to comply with the code of conduct, which prohibits illegal, corrupt or unethical practices and demands high standards of probity.

Continuous improvement: to improve continuously in pursuit of the group values by setting targets and through encouragement of our employees.

Internal targets: to establish realistic and reasonable targets in the group plan. Progress against targets will be reported internally and analysed transparently and in a timely manner so that progress and variations can be understood readily.

Risk: to ensure through the group plan that progress takes place, applying a balanced approach to risk, value and innovation. No employee will be permitted to substitute his or her own risk preferences for those contained in the group plan.

People and Capability

Human capability and technology: to nurture human capability and invest to ensure that the right technology, skills, behaviours and intellectual property are available for the pursuit of the board goals.

Employee treatment: to treat employees fairly and with respect and dignity.

Employee expectations: to make clear the expectations the group has of each employee in line with the group’s general principles of delegation. Each employee will be given open and constructive feedback to aid his or her continuing development and performance.

Inclusion: to enable employees to feel included as part of a meritocratic organization of people from diverse backgrounds.

Merit and diversity: to recruit, select, develop and advance its employees on merit, irrespective of age, gender, nationality, physical challenge, race, religious belief, sexual orientation or identity.

Remuneration: to reward employees in a manner that reflects their role in the group and their contribution to the achievement of targets.

Health, Safety, and Environment

Health and safety: to ensure that there are no accidents, no harm to people and that no one is subject to unnecessary risk while working for the group.

Environmentally sound operations: to conduct the group’s activities in a manner that, consistent with the board goals, is environmentally responsible with the aspiration of ‘no damage to the environment’. The group will seek to drive down the environmental impact of its operations by reducing waste, emissions and discharges, and by using energy efficiently.

Transcending the environmental trade-off’: to contribute to human progress by applying the group’s resources in such a way that the perceived trade-off between global access to heat, light and mobility and the protection and improvement of the natural environment may be overcome.

External Relationships

Mutual advantage: to conduct our business on a long-term and sustainable basis, founded on relationships that are mutually advantageous and capable of enduring beyond a single transaction.

Social impact: to respect the quality of life and the economic and social progress of the communities in which the group operates and, in the context of the board goals, to give support to their advancement.

Human rights: to support the Voluntary Principles on Security and Human Rights. Understanding that governments have the primary responsibility to promote and protect human rights, the group shares the common goal of promoting respect for human rights, particularly those set forth in the Universal Declaration of Human Rights.

Transparency: to deal openly and transparently with shareholders and third parties. The group will set appropriate external targets in line with its internal targets and report against them periodically. The group will also act in accordance with the principles of the Extractive Industries Transparency Initiative (EITI).

Government relations and influence: always to conduct business in a manner that does not abuse the influence that may exist (or be perceived to exist) by virtue of the scope and scale of the group. The group will engage honourably with all governments in whose jurisdictions it operates but will take no part in partisan politics.

Source: BP.com

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Norfolk Southern's (NSC) Mission Statement

Our Vision:

Be the safest, most customer-focused and successful transportation company in the world.

Our Mission:

Norfolk Southern's mission is to enhance the value of our stockholders' investment over time by providing quality freight transportation services and undertaking any other related businesses in which our resources, particularly our people, give the company an advantage.

Our Creed:

We are responsible to our stockholders, customers, employees and the communities we serve.

For all our constituencies, we will make safety our highest priority.

For our customers, we will provide quality service, always trying to reduce our costs in order to offer competitive prices.

For our stockholders, we will strive to earn a return on their equity investment which will increase the value of their ownership. By generating a reasonable return on invested capital, we will provide the security of a financially strong company to our customers, employees, stockholders and communities.

For our employees, our greatest asset, we will provide fair and dignified treatment with equal opportunity at every level. We will seek a talented, diverse work force and management with the highest standards of honesty and fairness.

For the communities we serve, we will be good corporate citizens, seeking to enhance their quality of life through service, jobs, investment and the energies and good will of our employees.

Source: NorfolkSouthern.com

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AmerisourceBergen's (ABC) Mission Statement

To build shareholder value by delivering pharmaceutical and healthcare products, services and solutions in innovative and cost effective ways. We will realize this mission by setting the highest standards in service, reliability, safety and cost containment in our industry.

Source: AmerisourceBergen.com

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Friday, July 15, 2005

Unilever's (UN) Mission Statement

Unilever's Purpose

At the heart of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide.

Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational.

Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.

To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.

This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners.

Unilever's Principles

Our code of business principles describes the operational standards that everyone at Unilever follows, wherever they are in the world. It also supports our approach to governance and corporate responsibility.

Standard of Conduct

We conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees. We shall similarly respect the legitimate interests of those with whom we have relationships.

Obeying the Law

Unilever companies and our employees are required to comply with the laws and regulations of the countries in which we operate.


Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour. We are committed to working with employees to develop and enhance each individual's skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. We will maintain good communications with employees through company based information and consultation procedures.


Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labelled, advertised and communicated.


Unilever will conduct its operations in accordance with internationally accepted principles of good corporate governance. We will provide timely, regular and reliable information on our activities, structure, financial situation and performance to all shareholders.

Business Partners

Unilever is committed to establishing mutually beneficial relations with our suppliers, customers and business partners. In our business dealings we expect our partners to adhere to business principles consistent with our own.

Community Involvement

Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our responsibilities to the societies and communities in which we operate.

Public Activities

Unilever companies are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organisations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations which may affect legitimate business interests. Unilever neither supports political parties nor contributes to the funds of groups whose activities are calculated to promote party interests.

The Environment

Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice.


In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society. We will work on the basis of sound science, applying rigorous standards of product safety.


Unilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.

Business Integrity

Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management. Unilever accounting records and supporting documents must accurately describe and reflect the nature of the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established or maintained.

Conflicts of Interests

All Unilever employees are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company. Unilever employees must not seek gain for themselves or others through misuse of their positions.

Compliance - Monitoring - Reporting

Compliance with these principles is an essential element in our business success. The Unilever board is responsible for ensuring these principles are communicated to, and understood and observed by, all employees. Day-to-day responsibility is delegated to the senior management of the regions and operating companies. They are responsible for implementing these principles, if necessary through more detailed guidance tailored to local needs. Assurance of compliance is given and monitored each year. Compliance with the code is subject to review by the board supported by the audit committee of the board and the corporate risk committee. Any breaches of the code must be reported in accordance with the procedures specified by the joint secretaries. The board of Unilever will not criticise management for any loss of business resulting from adherence to these principles and other mandatory policies and instructions. The board of Unilever expects employees to bring to their attention, or to that of senior management, any breach or suspected breach of these principles. Provision has been made for employees to be able to report in confidence and no employee will suffer as a consequence of doing so.

Source: Unilver.com

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Tuesday, July 12, 2005

Corporate Executive Board Co.'s (EXBD) Mission Statement

Corporate Mission

The Corporate Executive Board provides best practices research, decision support tools, and executive education to a membership of the world's leading corporations and not-for-profit institutions. Our mission is to increase the effectiveness of executives and their enterprises by discovering and teaching to this membership the best new thinking and strategies from across industry and around the world.

At its best, our work is able to shape strategic debate and to accelerate tactical implementation in even the most progressive organizations. We proceed in this work without bias, placing stewardship for the member above the advancement of any idea or approach. We strive in each interaction to achieve a level of service that is unparalleled in our members' experience.

Corporate Values

Force of Ideas

We believe that great ideas - acute insights rooted in microeconomics and informed by human behavior - can carry an organization forward more surely than can access to superior resources, market power, or sheer effort. Our corporate task is to discover these ideas wherever they arise, within and beyond the membership, and to teach them to the membership at large.

Spirit of Generosity

Our ambition is to forge relationships with our members that go beyond the merely commercial. This spirit is expressed in our business model, which directs that wherever possible, we provide our services in unlimited amount. This aim beyond commerce also informs our personal relations; our goal is to serve members and each other beyond expectation and with appreciation, bringing honest joy to the opportunity to serve.

A Teaching Enterprise

We believe that "words matter," and that the greatest care should be taken in our communications with our members and with each other to strive for precision, acuity, and grace. We bear the complete responsibility for teaching the insights in our work to our members, and we gladly invest the increment of thought and effort required to communicate these thoughts through powerful, visual imagery that drives member interest and engagement.

Member Stewardship

Our purpose as a firm is to increase the personal and professional effectiveness of our members and their enterprises. This standard of care guides our current activities and helps to define our future strategic choices. We feel keenly the need to be responsible stewards of our members' contributions and confidences. We believe that close, continuing vigilance to the changing needs of our members is our single most important activity.

Constant Growth

We seek to create an entrepreneurial environment of ever-expanding horizons for our members, our staff, and our shareholders year over year. We believe that our ability to grow through organic innovation is effectively infinite, and we have placed the enterprise on a growth trajectory that demands our best efforts and that creates the most value for our shareholders.

Pure Meritocracy

Advancement in our firm depends solely on ability, performance, and contribution to our success. We challenge our highest performers to assume significant managerial and professional responsibility early in their careers, and our growth trajectory offers all staff members the opportunity for unusually rapid advancement.

Strength from Diversity

Our aspiration is to attract and engage a professional staff that reflects the diversity of our membership, and whose varied perspectives inform the creativity and relevance of our work. We are committed to providing a vibrant, inclusive professional environment, and we invest unusual effort in identifying and recruiting exceptional talent from diverse backgrounds.

Source: Corporate Executive Board Co.

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Sunday, July 10, 2005

Avon's (AVP) Mission Statement

The Avon Vision

To be the company that best understands and satisfies the product, service and self-fulfillment needs of women - globally.

The Avon Mission

The Global Beauty Leader

We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide.

The Women's Choice for Buying

We will become the destination store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships.

The Premier Direct Seller

We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of our industry.

The Best Place to Work

We will be known for our leadership edge, through our passion for high standards, our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential.

The Largest Women's Foundation

We will be a committed global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth, and that empower women to achieve economic independence.

The Most Admired Company

We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability, a socially responsible, ethical company that is watched and emulated as a model of success.

Avon's Values & Principles

Avon's Five Values, and our Principles as expressed by the company's Founder, David H. McConnell, have served as a continuing source of strength throughout Avon's proud history; and they remain at the heart of who we are.

The Five Values of Avon

Trust, Respect, Belief, Humility, and Integrity

Principles That Guide Avon

To provide individuals an opportunity to earn in
support of their well-being and happiness.

To serve families throughout the world with
products of the highest quality backed by a guarantee of satisfaction.

To render a service to customers that is outstanding
in its helpfulness and courtesy.

To give full recognition to employees and Representatives, on
whose contributions Avon depends.

To meet fully the obligations of corporate citizenship by contributing to the well-being of society
and the environment in which it functions.

To maintain and cherish the friendly spirit of Avon.

Source: Avon.com

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Ashland's (ASH) Mission Statement

Our Vision

We enable growth and add value to all we touch.

Our Mission

We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, produces predictable earnings for our shareholders, and provides a dynamic and challenging environment for our employees.

Our Values

  • We act with integrity and honesty.

  • We focus on customer and shareholder success, and compete to win.

  • We recognize each person for the difference he or she makes.

  • We create safe and health-conscious work environments, require compliance and embrace environmental stewardship.

  • We drive innovation and results through effective processes and rapid, fact-based decision making.

Our Operating Principles

  • We operate in compliance with the law and adhere to high ethical standards.

  • We are customer driven. Customer focus is critical: We will evaluate all decisions for their impact on customers.

  • We are market focused. Our business units are defined by markets.

  • We operate as a unified, integrated company presenting a common face to investors, suppliers, employees and customers.

  • All resources are owned by the enterprise, not individual business units.

  • Ashland Inc. first: Ashland leaders are first responsible to Ashland and second to the business unit or functional area.

  • We are process-centered. We will have common process owners who are responsible for the performance of the process across the enterprise.

  • Our principles are enforced by the Operating Committee, with the CEO as the final decision maker.

Source: Ashland.com

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Land O' Lakes' Mission Statement

Land O'Lakes is a growing company with a rich history of serving America's farmers and marketing America's favorite dairy products. Today, this farmer-owned cooperative extends its reach from coast-to-coast and to more than 50 countries worldwide.

Land O'Lakes Vision

Our vision is to be one of the best food and agricultural companies in the world by being:

  • Our customers' first choice;

  • Our employees' first choice;

  • Responsible to our owners; and

  • A leader in our communities.
We are committed to doing more than meeting our customers' needs. We strive to delight our customers by anticipating and exceeding their expectations through an innovative and creative workforce.

We recognize employees as our most important asset and we focus on making Land O'Lakes their first choice for work. We believe in respecting diversity and in encouraging teamwork, involvement, development and empowerment of all employees.

We aim to create greater shareholder value while fulfilling our responsibilities as a cooperative.

Finally, we recognize our responsibilities to the communities in which we operate. We are proactive in dedicating resources to build a better quality of life, operate in an ethical and environmentally sensitive manner and live by our values.

Land O'Lakes Mission

We are a market- and customer-driven cooperative committed to optimizing the value of our members' dairy, crop and livestock production.

Land O'Lakes Values

The Land O'Lakes heritage is rich in rural values, family and respect for the land. Our cooperative roots run deep. With determination and pride, we will continue our commitment to serve farmers, rural America and our customers. Our values reflect who we are and what we firmly believe in:

  • People

    We believe in people—in valuing and recognizing a work force of diverse individuals as the key to our success.

  • Performance

    We believe in setting high standards—defining clear goals and rewarding initiative that turns ideas into action and goals into reality.

  • Customer Commitment

    We believe the customer is fundamental to our success—working together to meet their needs is the basis for all that we do.

  • Quality

    We believe Land O'Lakes stands for quality—striving to make our best better.

  • Integrity

    We believe in honesty—respecting each individual, fairness and open communication.

With these values as our guide, we will provide more than we receive and succeed both individually and as a company.

Source: LandoLakesInc.com

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Quiznos Sub's Mission Statement


To be the leader in quick service restaurants by serving the best sandwiches and "products in and around sandwiches" in the marketplace... one successful restaurant and one "wowed" customer at a time.


Innovation, Integrity, Passion, Creativity, Courage and Fun


We believe that our Quiznos product is our single best asset as we focus on our quest to be a national market leader in the sub sandwich segment. In addition, we are committed to:
  • Our corporate employees, who provide the dedication, insight and hard work necessary to grow this chain.

  • Our Franchise Owners and Area Directors, whom we strive to make successful through our Franchise Support Services.
Source: Quiznos.com

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Colgate-Palmolive's Mission Statement

Colgate-Palmolive has a Vision Statement.

Our three fundamental values—Caring, Global Teamwork and Continuous Improvement—are part of everything we do.

They are the foundation for our business strategy and are reflected in every aspect of our work life.


The Company cares about people: Colgate people, customers, shareholders and business partners. Colgate is committed to act with compassion, integrity and honesty in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment and to enhance the communities where Colgate people live and work.

Global Teamwork

All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the Company achieve and sustain profitable growth.

Continuous Improvement

Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes, Colgate will "become the best."

Source: Colgate-Palmolive

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Friday, July 08, 2005

Brian Tracy International's Mission Statement

We are a special high-integrity group of unique individuals committed to helping people succeed by offering high-content, high energy, extremely effective learning programs, books, audio/video tapes, and live presentations.

We work together in a spirit of harmony, excellence, speed and efficiency, to give our customers more ideas, better and faster than anyone else. We are the premier source of instruction on success and achievement in the world.

Source: An email I recieved from Brian Tracy International

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Thursday, July 07, 2005

Scholastic's (SCHL) Mission Statement

Scholastic actually has a Credo

Scholastic produces educational materials to assist and inspire students:
  • To cultivate their minds to utmost capacity

  • To become familiar with our cultural heritage

  • To strive for excellence in creative expression in all fields of learning, literature, and art

  • To seek effective ways to live a satisfying life

  • To enlarge students' concern for and understanding of today's world

  • To help build a society free of prejudice and hate, and dedicated to the highest quality of life in community and nation
We strive to present the clearest explanation of current affairs and contemporary thought, and to encourage literary appreciation and expression consistent with the understanding and interests of young people at all levels of learning.

We believe in:

  • The worth and dignity of each individual

  • Respect for the diverse groups in our multicultural society

  • The right of each individual to live in a wholesome environment, and equally, the personal responsibility of each individual to help gain and preserve a decent and healthful environment, beginning with informed care of one's own body and mind
    High moral and spiritual values

  • The democratic way of life, with basic liberties — and responsibilities — for everyone

  • Constitutional, representative government, and even-handed justice that maintains equality of rights for all people

  • Responsible competitive enterprise and responsible labor, with opportunities for all

  • Cooperation and understanding among all people for the peace of the world
We pledge ourselves to uphold the basic freedoms of all individuals; we are unalterably opposed to any system of government or society that denies these freedoms. We oppose discrimination of any kind on the basis of race, creed, color, sex, age, or national origin. Good citizens may honestly differ on important public questions. We believe that all sides of the issues of our times should be fairly discussed — with deep respect for facts and logical thinking — in classroom magazines, books, and other educational materials used in schools and homes.

Source: Scholastic.com

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Performance Food Group's (PFGC) Mission Statement

This is an interesting mission statement in that they really don't say much about what they do.

Our Mission Statement

We will be the innovative leader in providing customer satisfaction.

In partnership with our customers, associates, vendors and sister companies, we will achieve mutually profitable growth.

We will continue to operate with honesty and integrity as we support our partners and community.

Our Vision

  • Be the best at providing customer satisfaction

  • Be the leader in creating distinctive customer relationships

  • Be the leader in creating a distribution network focused on customer needs

  • All companies will share resources and support each other to better service our customers

  • Be a company focused on our associates' well-being, providing training, development, and good communication, making our associates feel involved and appreciated

  • Be a well-known community supporter in each market

The Values We Share

Recognizing the part played by others in our success, the following expresses the values we share with our co-workers, our customers, our suppliers, our operating companies, our industry and the communities in which we live and conduct our business.

To Our Co-Workers

Our co-workers are our most important asset. We will treat our co-workers with respect and provide just compensation and benefits. Individual contribution will be recognized. Advancement will be based on performance and abilities.

We will provide a safe and healthy work environment.

We will encourage initiative and creativity by providing an atmosphere for our associates to develop their abilities.

Working as a team will enable the company to provide these benefits and opportunities by:

  • being sensitive to our customers' needs and meeting those needs better than our competition

  • being more productive than our competitors by carrying out our responsibilities to the best of our ability

  • contributing ideas and suggestions for continually improving our company

  • treating co-workers and our company with respect

To Our Customers

We will earn and keep our customers' loyalty by making their needs our number one priority.

To Our Suppliers

We will look to our suppliers for products and support that represent a value to our customers and our company.

We will develop alliances with our suppliers to enhance this value and strengthen our mutual relationship with the customer.

We will be honest and fair with each of our suppliers and expect the same of them.

To Our Operating Companies

We will encourage teamwork and the entrepreneurial attitude of creativeness, responsibility for actions and appropriate independent decision-making.

To Our Industry

We will be proactive in the local and national advancement of the foodservice industry in an effort to further its growth.

To Our Community

Performance Food Group companies will support and enhance the communities in which we do business through company and personal involvement in community affairs. The company will operate in an ethical manner, carefully observing all laws and relations in its communities.

The Role of Profits

Performance Food Group is focused on maximizing the profitable growth in all of its business segments. That is the only way we can pay our associates a fair wage, provide an attractive return to shareholders and invest in future growth. It is the only way the company can sustain itself to carry out our business mission and citizenship responsibilities.

While profits are something that must be earned today, profits earned today at the expense of the future have little value.

Performance Food Group will balance its need for profit and long-term growth. The company will not mortgage its future for the sake of short-term gain.

To Our Business Partners

The Performance Food Group culture dictates that we operate with honesty and integrity in all things that we do. In this spirit, we are setting forth the following Performance Food Group supplier business partner rights and responsibilities. Included in these is the Performance Food Group policy on supplier pricing and price protection.

Performance Food Group believes in building long lasting business relationships. We demand great things from our Performance Food Group supplier business partners and believe that they have the right to expect great things from Performance Food Group. These policies, rights, and responsibilities have been developed for the benefit of our business relationships and are to be taken very seriously.

All Performance Food Group Suppliers have the right to:
  • Make a profit.

  • Conduct business in a friendly, open, and honest environment.

  • Expect that scheduled appointment times will be met within a reasonable amount of time or that notification will be provided when suppliers will be seen.

  • Be notified in a timely manner of the status of your presentation; (i.e. new items).

  • Expect that all commitments made by Performance Food Group associates will be fulfilled.

  • Expect payment within the agreed upon payment terms.

  • Expect that Performance Food Group associates will maintain the confidentiality of any programs developed between our two companies.

Source: PerformanceFoodGroup.com

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BASF's Mission Statement


BASF is the world's leading chemical company. We offer intelligent solutions based on innovative products and tailor-made services.

We create opportunities for success through trusted and reliable partnerships.


  • We are "The Chemical Company" successfully operating in all major markets.

  • Our customers view BASF as their partner of choice.

  • Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.

  • We generate a high return on assets.

  • We strive for Sustainable Development.

  • We welcome change as an opportunity.

  • We, the employees of BASF, together ensure our success.


We, the employees of the BASF Group, are committed to the following Values:

Sustainable Profitable Performance

Ongoing profitable performance in the sense of Sustainable Development is the basic requirement for all of our activities. We are committed to the interests of our customers, shareholders and employees and assume a responsibility towards society.

Innovation for the Success of Our Customers

Our business processes are oriented towards adding long-term value and competitiveness. In partnership with our customers, we help them be more successful. To accomplish this, we jointly discover business opportunities and develop products, procedures and services that are on a high scientific and technical level.

Safety, Health, Environmental Responsibility

We act in a responsible manner and support the Responsible Care ® initiatives. Economic considerations do not take priority over safety and health issues and environmental protection.

Personal and Professional Competence

We form the best team in industry by fostering Group-wide the diversity of personal and professional competencies. Intercultural competence is our advantage in global competition. We encourage our employees to make use of their creativity and their potential for common success.

Mutual Respect and Open Dialogue

We treat everyone fairly and with respect. We pursue an open and trusting dialogue within our Company, with our business partners and relevant groups in society.


We act in accordance with our words and Values. We comply with the laws and respect the good business practices of the countries in which we operate.

Source: BASF.com

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Oracle's (ORCL) Mission Statement

Oracle adheres to three principles.

Adhering to three principles has saved Oracle more than US$1 billion in operating costs—so far. With these principles, which are incorporated into the design of our software, we have coordinated and streamlined all our business processes worldwide.

  • Simplify: Speed information delivery with integrated systems and a single database. More

  • Standardize: Reduce cost and maintenance cycles with open, easily available components. More

  • Automate: Improve operational efficiency with technology and best practices. More
We believe that our customers get more from their information by using Oracle's software and services and applying these principles. Many have already improved their ability to use information and IT as strategic assets and are now able to share data and processes, measure results for continuous improvement, align stakeholders, and communicate a single truth to all their constituents.

Source: Oracle.com

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Edward Jones' Mission Statement

Edward Jones has Core Principles rather than a mission statement. I don't mean to single out Edward Jones but I find it humorous that they make themselves out to be a "cut above the rest" and yet they sold mutual funds to their clients without telling them that they had special relationships with these mutual fund families that paid Edward Jones and their brokers bigger commissions. Think about that when you read the following:


Let's be honest. Most big investment firms seem exactly alike, selling the same investments and making the same promises. You might look at Edward Jones and see just another company, but we believe we're different from the inside out.

At Edward Jones, we're guided by a set of long-standing principles. We serve individual investors, like you. We opt for proven, long-term investing strategies instead of the latest investment fads. And, while we share information on our Web site, we believe it's more important to provide personalized attention and build relationships face to face in our local, community-based offices.


At Edward Jones, we are guided by a set of principles that have shaped all aspects of our business, particularly the way we have built our client relationships and the investment strategies we recommend. It might sound old-fashioned or even, yes, unfashionable. And it may not be the right approach for everyone. But we've learned through decades of experience that it's a tried and true way of helping you succeed.

  • We are focused on one client, the long-term investor. All aspects of our business - from the location of our offices to the investments and services we offer - are aligned to help us better understand and meet our clients' unique needs.

    We like to work with clients who share our long-term view of investing. That doesn't mean you need to have millions to invest with us. In fact, we value every investor.

  • We are committed to a long-term philosophy that emphasizes quality and diversification. We make every effort to avoid investments that are likely to confuse or disappoint clients.

    Our investment philosophy is characterized by what we won't do as much as by what we will do. We discourage investment representatives from selling any stock priced under $4 per share. We don't sell any options or commodities. And our research department typically provides research opinions only on companies that have long stable operating histories. We believe the smartest way to build wealth is to invest in a variety of quality companies that have solid track records and hold them for the long term.

    We also discourage our clients from frequent trading - just one reason we don't offer online trading. It's been proven time and again that a long-term investment strategy is one of the soundest ways to help achieve financial goals.

    And we don't believe in pushing investments just because they're trendy or someone says they're hot. We're committed to looking out for your best interests and helping you develop a plan that makes sense for your specific goals. And if your needs change over time, we'll work with you to help diversify and rebalance your portfolio accordingly.

  • Relationships are key, and in our view, meeting face to face builds strong relationships. Our offices are welcoming, accessible and located in the communities where our clients live and work.

    At Edward Jones, we prefer to meet you face to face and maintain a personal relationship. We talk, we listen, and our goal is to always put you first.

    We believe it's important to live and work in the same communities as our clients. It might not sound like a big deal, but we believe that by knowing the community, we can better understand your needs. When we live side by side and see you around town, we feel it makes us more connected and more accountable than someone you only know over the telephone.

    Being in your neighborhood also means you can drop by if something is on your mind. We have an open-door policy. And because our offices are typically small and conveniently located, they're often more approachable.

Source: EdwardJones.com

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ShopKo's (SKO) Mission Statement

You won't find a mission statement per se on ShopKo's website. However, you will find their Commitment to Customer Service and their Guiding Principles.

Committed to Customer Service

Our commitment to customer service is the cornerstone of our business. At the heart of our dedication are the Guiding Principles featured above. Central to our principles are three main themes:

  • Being a merchant-driven organization exceeding customer expectations in terms of assortment, service and value.

  • Trusting and empowering people to do their jobs and holding each other accountable.

  • Acting with integrity and high ethical standards…both inside and outside the company.
Guiding Principles
  • Exceed the expectations of external and internal customers

  • Trust and empower our co-workers

  • Be accountable for our conduct and decisions

  • Do business with integrity and honesty

  • Respect others

  • Make the most of our time and resources

  • Be financially responsible

  • Encourage and value individual thinking

  • Strive for continuous improvement

  • Be flexible

  • Communicate openly and challenge each other

  • Advocate diversity

  • Take prudent risks

  • Know our numbers

  • Be creative and not afraid to fail

  • Move quickly. Be decisive, not perfect

  • Support our communities

  • Celebrate and reward high performance

  • Have fun

Source: ShopKo.com

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